Okay, so it's a real cliché and I'm sure that Alan Sugar has said this many times in the board room, but as far as advertising your products or services goes, never has a truer word been said!
'Sizzle' refers to the benefits. In this example, it refers to the smell and taste…. It certainly doesn't refer the features (or contents) of a sausage, which you'd probably rather not know! Good marketing messages sell the benefits of your product or service, they don't tell people everything that you do… People buy benefits, they don't buy features.
A great example of this is the way that Apple Inc advertises. Considering that their products are so feature driven, it is surprising that they don't just tell you everything that they do. Instead they show you how this can benefit your everyday life and make you feel all warm and happy inside.
When the iPod was released, it was entering an emerging market with many competitor MP3 products. So what was it that made this product capture such a significant market share? They sold the main benefit of the product: Simplicity of use (or sizzle!
The first time your customers meet you they're not interested in knowing all about you, your business, your ethos, your mission, where you're located or what you do. They want to know how you will make their life easier or better. These kinds of messages really do stick in people's minds. I bet there are advertisements from years ago that you remember word perfectly because you can still remember the sizzle!
Why not get in touch and find out how we can make your products sizzle!
9 in 10 leading brands say that Social Media is 'important to their business'. So here are a few Twitter/Linked-In do's and dont's
- Listen to what is going on in your chosen field before you start to interact
- DO NOT shout sales messages
- Build content that is interesting and informative for your audience
- Think person to person
- Be fresh, spend time finding interesting info and dont jump on a 'band wagon'
- Give credit where credit is due- 'like' or re-tweet another users messages and DO NOT plagarise
- Join in social WEdia not MEdia - I.e dont continuously talk about you and your business
- Focus on quality, maintain integrity and do not follow and/or accept everyone
- Put a monitoring and measuring strategy in place
- Keep up the hard work!!!
For more tips and advise Call us on 0161 443 4173
Many companies seem intimidated by social media, not knowing where to start in the jungle of tweets and followers. With this blog post I will give you a rough guide of how it should be used. In the following weeks I will provide some examples of campaigns that have gone well and also not so well!
At Platform81, we love our SME clients to know that if we can't fulfill all their requirements then we'll usually have a partner company that can. Being small means that we have the versatility and contact base to draw on external businesses when we need them, under our management.
Problems can start to arise when you use a number of partner organisations to complete a job. To give you an example, one of our previous clients used to use 4 separate agencies for their marketing requirements, including a branding and design agency, a digital agency and two print companies. This meant that 5 people regularly had to communicate to launch one new idea, product or service.
We often get asked by our clients 'what is a brand?'
The word 'brand' offers many connotations. Is a logo a brand? Is Nike a brand? Is David Beckham a brand? The answer is that a brand is all the positive attributes, both tangible and intangible that spring to mind around the brands name! Good branding offers promise of what you can expect from that product, service or experience. It allows you to express what you think, how you feel and what you want to say about yourself!
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