We like to think of “branding” as the personality of a business. A brand has a character, a look, a tone of voice and a way of behaving. Your company's brand is what people base first impressions on and should depict your company's values. An unmistakable logo and consistent branding across all of your stationery and communication collateral speaks volumes about how professionally you are approaching your business, and depending on your target market, this has untold value to your business success. It is therefore crucial to ensure that every touchpoint with your company is consistent so that you present a clear and unvarying sense of what you're all about.

Read more: The Importance Brand Consistency