‘Design adds value faster than it adds cost.’ – Joel Spolsky.

If you suppose a professional logo design is not needed for your businesses, think again. In these very cutthroat days, it does not matter what industry you’re in. The important thing is you must cut through the clutter and be remembered by your target market segment. It’s time to pay attention to your logo design.

A logo is any name, letters, graphics, or symbol combined together to produce a unique personality. Anybody can create their own logo these days, but the importance of getting done by a professionally trained graphic designer is imperative.

Why it matters...

• It's all about your business reflection. Your logo captures the essence of your business – what you stand for, your objectives, goals, and nature of business. It is a great marketing tool to help your key customers distinguish your small business or products. Good examples of powerful logo designs are Adidas, Motorola, Microsoft, Yahoo!, and BMW.
• Consistency. Your logo is universal, meaning it will be used in all communication channels related with your business. It will be on your online site, business cards, stationery designs, receipts, invoices, or even your mascot if you have one.
• Creates a professional image. No matter how small your business is you can’t afford to look cheap, unreliable, or confused. Your customers might interpret this as lack of concern or expertise in your industry.
• It represents stability. Using clipart pictures and lousy do-it-yourself logos can be extremely detrimental to your business. A high quality logo design shows you are sincere about your small business and conveys longevity.

Characteristics of a Good Logo Design

A professional logo design is not all about being artistic. It must have the following key attributes:

• It must be brilliant enough to create trust and help out customers to identify your company or brand easily.
• It must be basic and straight to the point, yet very visually charming.
• It must be flexible or adaptable enough to be used in different media such as the Internet, TV, and print. Remember, your logo might not always be seen full-size in full-colour, therefore it has to be versatile enough to work in different situations, like for example, as a tiny black and white logo in a newspaper.

Get in contact with Platform81 to see how we can help your business...