Blogs are online Journals displayed in reverse chronological order. Most bloggers write on a specific topic that they have good knowledge or strong opinion about. Blogs can be a key element to any online marketing strategy, and here's why;

A business blog exists on your website as a feed for updating your current and potential clients on your company or industry developments. Here are four reasons why you need to start a business blog to market your core services and/or products.

1. Having an active business blog builds credibility within your industry. Publishing important, topical information on a regular basis establishes you and your business as an authority within its industry. Clients will enjoy reading helpful information, so publishing 'how to' information and advice is always a good idea.

   Read more: Four reasons for starting a business Blog

At Platform81, we love our SME clients to know that if we can't fulfill all their requirements then we'll usually have a partner company that can. Being small means that we have the versatility and contact base to draw on external businesses when we need them, under our management.

Problems can start to arise when you use a number of partner organisations to complete a job. To give you an example, one of our previous clients used to use 4 separate agencies for their marketing requirements, including a branding and design agency, a digital agency and two print companies. This meant that 5 people regularly had to communicate to launch one new idea, product or service.

Read more: Why use a full service marketing agency

Email marketing is a great way to keep in touch with your contact database.

Whether you are trying to maintain a strong relationship with your regular clients, or looking to generate new business opportunities with an older client, here are 10 top tips to a successful E-marketing strategy:

1. Identify your target audience, set objectives and track the success of your campaign
2. Segment your audience and offer a personal touch
3. Devise a strong subject line

   Read more: Email Marketing Tips

We are getting more and more people coming to us wanting SEO services. It's now not enough to simply have a website, the majority of people want it to rank highly for their particular chosen search terms. This blog post outlines some common myths which I commonly hear about . Please view my top four myths below!

Meta Tags will improve seo

This has to be the first choice! Meta keyword tags will have no impact on your Google ranking whatsoever. Google stopped using keyword tags for page relevance years ago because of people abusing them and putting irrelevant keywords in. Nowadays search engines will look at "off-page" factors such as links pointing to a webpage. However google does read certain meta tags such as description and content type for example.

Read more: SEO Myths