Email marketing is a great way to keep in touch with your contact database.

Whether you are trying to maintain a strong relationship with your regular clients, or looking to generate new business opportunities with an older client, here are 10 top tips to a successful E-marketing strategy:

1. Identify your target audience, set objectives and track the success of your campaign
2. Segment your audience and offer a personal touch
3. Devise a strong subject line
4. Design a creative and visual campaign with strong messages
5. Direct customers to relevant pages on your website
6. Test the campaign
7. Measure the success of the campaign
8. Integrate the campaign with other marketing communications e.g. website or telemarketing
9. Keep adding to your database
10. Be regular with your campaigns to build awareness of your brand

Drop us a line on 0161 443 4173 to discuss your e-marketing strategy in more detail.