The Platform81 team have put their heads together and come up with their top tips for 2016!
Read on for some inside secrets & find out how to make 2016 a success for you…
ALEC SAYS: SET A PLAN AND STICK TO IT
Plan your activity for the whole year and stick to your plan. The activity might not deliver immediate sales but will build familiarity with your brand!
GARY SAYS: MARKET TO YOUR EXISTING ECOMMERCE CUSTOMERS
Target an email campaign to a current customer. You know what product they have purchased so re-market similar products or offers to the same person.
EMILY SAYS: BE #CONSISTENT
Daily tweets or posts will get your business more noticed by the public, and to make sure you get their full attention; use graphics!
JAMES SAYS: THINK ABOUT YOUR USERS
Only break a design convention when you know you are replacing it with something that works even better than before.
HANNAH SAYS: GET A ‘BUY BUTTON’
More social media platforms are incorporating a “buy” button, so if you’re an e-commerce business in 2016 you need to start getting social!
RYAN SAYS: MAKE YOUR BRAND MEMORABLE
A poor or dated logo could be putting people off working with you. A good overhaul or refresh can often create new interest!
SHAUN SAYS: MAKE PRINTED ITEMS EXTRA SPECIAL!
Quality print jobs will truly set your business apart!
FIONA SAYS: HAVE A CLEAR STRATEGY AND RE-VISIT IT REGULARLY
Define your target audience using market research and target compelling ads to that specific demographic.
NICK SAYS: DON’T BUY YOUR FRIENDS
In 2016 avoid any temptation for any paid-for backlinks, likes and followers. The long term impact on your website could be detrimental.
DAVID SAYS: FOCUS ON CONVERSIONS
Make sure the website is simple and well optimised in order to make the customer journey as solid as possible.
SIMON SAYS: KEEP IT SIMPLE
From the outset, have a clear goal of what you want your website to achieve.
PHILL SAYS: YOUR WEBSITE MUST LOOK GREAT ON MOBILE DEVICES
Go ‘responsive’ in 2016 to ensure your site looks great on every possible screen size.
MITCH SAYS: KEEP CONTENT FRESH
Creating content around recent events & developments within your industry is a great way to boost visits to your website.
ELAINE SAYS: PAY NOW!
Please pay your bills on time and put an invoice reference on there!!!