Tuesday 13th Aug
In today’s digital world, it’s important to stay relevant. Online trends or marketing tactics change on the daily and if you don’t adapt, you’re only stopping your business from growing.
We’ve gathered five online tactics that we are quite frankly bored of seeing, in order to help you improve your brand’s presence online.
Anything that interrupts the user experience online is likely to stop a customer in their tracks when about to complete a goal on a site. Pop-ups only give two results; either a conversion will occur, or your customer will bounce straight off the site.
Cut the annoyance from your site of unwanted pop-ups by using tested methods to get the most from your audience. Exit-intent technology is useful whether users are bouncing off your site or not, as the pop-up will only occur as they go to leave the site as opposed to whilst they’re still roaming it. That’s why this particular pop-up proves to be the most successful; it’s the least intrusive.
This crafty SEO trick is actually now considered a strictly black-hat tactic. Keywords relating to a website’s services are packed into all text across a site in an attempt to improve rankings. Not only is it plain and simple annoying to read as a consumer, Google itself is starting to penalise sites that commit the online ‘crime’.
There isn’t really a way of getting around this trick now that Google is boycotting it. Instead, your site should have more shaped, focused content that is focused for the reader, not the search engine. If your content is good enough, it won’t need keyword packing.
Half of the web traffic worldwide comes from mobiles. If your site doesn’t work on mobile, you can expect to have a very high bounce rate and a lack of returning customers. Unresponsive sites are difficult to navigate, and so your audience won’t easily convert or connect with your business, after all you are cutting out a large potential audience from easily accessing your site.
Recently, Google has began implementing mobile-first indexing strategies, basing ranking from the mobile version of a site as opposed to a desktop which makes it all that more important to have a responsive site.
Misleading ad copy
There’s nothing worse than clicking on an ad on Facebook just for it to take you to something completely different. Claiming a product can do something it can’t, not including the small print or even not making pricing clear not only annoys a user, but also land a brand in trouble with the ASA (the Advertising Standards Authority).
You can read our blog ‘The 411 on Paid Social Media Ads’ here for more information on how to effectively create paid advertisements that follow the rules.
A product is advertised online, it’s bought by the consumer and yet, it’s still being advertised to them. This is poor retargeting. Not only does it show a consumer that you aren’t paying enough attention to your target efforts, it also prevents future sales that may occur from other products you advertise to them.
Paid advertising is only successful when it’s consistently monitored and adjusted according to what’s worked and what hasn’t. You need to be on top of your results, in order to get the best from your budget.
Bad-practised methods will not only make your brand look like a thing of the past, but it will certainly bore your online audience. Ensure that this doesn’t happen with the help of our services. Whether you require our Web Design and Build team to create a responsive site, our SEO team to improve your site rankings or our Digital Marketing team to ensure you’re targeting the right things at the right people, we’re happy to help. Get in touch with us today.