Thursday 09th Nov
It might come as no surprise, that I think that Digital Marketing is something every business should be doing.
It’s probably the most accessible, cost effective and measurable way of marketing your business and the barriers to entry are low. We experience a lot of clients who think they can do digital marketing themselves and have unfortunately come unstuck. We appreciate that spending money on digital marketing might seem unnecessary but where your skills, experience and knowledge end is where a good agency can step in and give your ideas some real impact!
If you’re still undecided about taking the next step, here’s my top five reasons for investing in a digital Marketing agency…
1 – We’ll be your silent salesperson
Wouldn’t it be great to walk into work every day and have an inbox full of orders? A good ecommerce website, managed and maintained by your digital agency can offer that ability. Think of digital marketing as your silent salesperson… always active and targeting the right people at all times of the day.
2 – Help you gain a better understanding
In marketing terms, digital marketing hasn’t been round that long. As such the pace of evolution with organic search (SEO), paid search (PPC) and social media marketing is so fast that methodology and technique to achieve results changes quickly. When you engage with a good digital marketing agency they can help you get a better understanding of what will work properly for your business and dispel those myths you may have heard.
3 – Provide a professional opinion
In most agencies there will be a real depth of professional experience. A good agency will have senior team members who’ve often worked at a few different agencies with a wide variety of clients and on a spectrum of projects. Their professional opinion and breadth of experience should be listened to as they can often be the key to achieving success.
4 -A breadth of experience
Digital Marketing is composed of a variety skills sets. A solid digital marketing agency provides a range of services such as Organic Search (SEO), Paid Search (PPC) and Social Media Marketing, each of which could have benefits to your business depending on your objectives. Sometimes what you think is going to be the best approach isn’t, so you may find that your agency will help you challenge your way current way of thinking to deliver better results because we don’t have a one-size-fits all approach.
5 – Form an ongoing relationship
Lots of agencies will claim to be able get you ‘leads’ and ‘make you money’ overnight BUT, if it sounds too good to be true it probably is! Investment of time and money is required from you as the client particularly in the early days, but as many of our clients experience, once that understanding is there and campaigns are underway, the results are tangible. Like all marketing, there needs to be a long term, realistic view taken as the relationship starts.
Are you ready to launch a new project or put your existing business on the map? Get in touch with us or nip in for a brew….