Run by a team of over 400 volunteer adult leaders, Girlguiding Stockport provide stimulating and imaginative programmes for over 3000 girls of all ages across 200 separate units.
Girlguides Stockport are proud to welcome all girls whatever their faith, race, culture, nationality or sexual orientation. Their vision is to have sufficient adult leaders in the county to enable every girl and young woman to have the opportunity to become a Girlguide.
“Platform81 were fantastic in guiding me through the jargon and advising us on the best way forward. The result is that GirlGuiding Stockport now has a website that it can be proud of and that my leadership team can easily navigate to ensure it accurately depicts what we are doing across the whole organisation.”
ASSISTANT COMMISSIONER | GIRLGUIDING STOCKPORT
The Challenge
There was a requirement to redevelop the website, giving its members and potential members a more accurate picture of what the organisation is all about and the benefits of being involved. The key objective for the website was to provide its members with a regularly updated portal where they can access important information and contact details for key personnel within the Borough of Stockport. The site also needed to have enough information to appeal to those who are looking to become part of Girlguiding Stockport.
Web Design
As a well established international brand, there were some strict guidelines we had to follow when creating the initial designs for the website. We did of course want Girlguiding Stockport to standout from other regional websites, so we were able to push the guidelines as far as we could.
Web Development
The website was developed on a bespoke WordPress platform ensuring it delivered multi-level administration access, allowing county commissioners to communicate effectively to group leaders.
Strategy & UX
The previous website was becoming a hindrance to the running of the region, so the key driver behind the development of the new site was to ensure simple usability. The key stakeholders of the site are County Commissioners, Group leaders and members of the public that are looking to become part of Girlguiding Stockport.
Partner & Director
Nick
“Our key issue was making it easy to use. At the end of the day it had to work for everyone, kids included. Now we have a great model and look forward to working with other guiding groups in the future.”
The Results
The new website was launched ahead of schedule and immediate feedback on the look and feel of the site was very positive. The backend of the website has also been well received by Girlguiding Stockport members giving them the freedom to access key information and more importantly allowing administrators to update the site in a simple and efficient way without duplication. The Girlguiding Stockport site has set the benchmark for other regions within the Girlguiding movement and we are now developing a new site for Girlguiding Manchester.
56%
INCREASE
ORGANIC SERACH
296%
INCREASE IN
OVERALL TRAFFIC
61%
INCREASE IN
MOBILE TRAFFIC
56,691%
INCREASE IN
SOCIAL VISITS
Web Designer
James Mellor
“Working within tight brand guidelines, we needed to design a website that catered for both public and members alike. Creating a way to differentiate between that content was where we had to think creatively”