Gymfinity Kids

In our recent brand refresh for a children’s clubs and nurseries brand, we’ve revamped their identity to showcase their core values. By using the “I’d” in the logo, we highlighted their three main pillars: development, movement, and nutrition, each represented by a different color. This not only makes the logo visually appealing but also emphasizes their commitment to holistic child development. The vibrant colors convey energy and excitement, reflecting the brand’s mission to create a nurturing environment where children can flourish.

Gymfinity Kids has been designed to create a welcoming and fun atmosphere for young visitors and their parents. Using a vibrant color palette and playful imagery of joyful children engaged in gymnastics activities, the site aims to evoke a sense of excitement and happiness. Its user-friendly interface and intuitive navigation make it easy for parents to find relevant information and register their kids for classes. The website’s responsive design ensures a seamless experience across all devices, enhancing accessibility for parents on the go. With a perfect blend of aesthetics and functionality, the site becomes a delightful destination for families seeking an active and nurturing environment for their little ones.

Our full-scale SEO campaign centres around three specific areas; Localised SEO, National SEO and Technical SEO.

The localised strategy for the individual clubs focuses on keywords specific to both the Gymfinity Kids and each specific town/city. As a growing brand, we also incorporate a robust national strategy whereby we focus on a broad range of more generic search terms.

As a site that’s always changing and growing with each new club opening, the technical element to our campaign is critical to its success. Ensuring the site is healthy in terms of its speed, crawlability, links and site security are just a few of the many elements to our ongoing technical SEO campaign.

The budget for these campaigns was spread too thinly across multiple keywords that weren’t generating enough of a return to be profitable. We stripped back the campaigns and focused on the top keywords for quality and revenue. Being more laser-focused on the budget instantly cut out a lot of poor-quality traffic and increased campaign profitability.

We then started to introduce further campaigns based on converting search terms, adding in remarketing to users who had requested a free sample but not purchased and Google Shopping.

The budget for these campaigns was spread too thinly across multiple keywords that weren’t generating enough of a return to be profitable. We stripped back the campaigns and focused on the top keywords for quality and revenue. Being more laser-focused on the budget instantly cut out a lot of poor-quality traffic and increased campaign profitability.

We then started to introduce further campaigns based on converting search terms, adding in remarketing to users who had requested a free sample but not purchased and Google Shopping.