Ngenco formulate and manufacture professional grade removable coatings.
It’s a unique set of products that are distributed worldwide.
Predominately for the car industry the main bulk of products are based around a unique liquid vinyl wrap formula which can easily be applied to changed the appearance of a vehicle or protect it. The products are exclusively sold through distributors around the globe buying in large quantities from a rapidly growing industry.
Thanks to Platform81 we have managed to transform into an online brand rather than one reliant upon adistribution chain, which was restraining rather than growing our business.
MANAGING DIRECTOR | NGENCO
Platform81 were approached by Ngenco in 2016 for a new business rebrand. A new brand that would reflect the core values of the business and also sit right within their current market. Further help was also needed to distinguish the sub brands of the business and make it easy for customer to know the difference between the product sectors.
Moving forwards the business then tasked Platform81 to build a website that could form the hub of all their marketing efforts. The website would need to provide all business and product information along with the ability to sell the products they produce on a global scale.
Using Magento as the platform, offering a great out-of-the-box core to build on, this website is rich in end user features from multiple tier customer logins, advanced worldwide shipping rules and multiple payment options.
The brand had to sit comfortably with high end car manufactures but also appeals to individuals buying the products from the website. It had to be applicable to a wide range of media applications from web to packaging along with a set of assets that could be used throughout all their marketing campaigns.
Videos were vital to the success of the campaign. The protection side of the products lends itself really well to showing users its benefits through the use of video. We produced a set of videos including all intros and annotations to show the products in real detail. These were then used to market the products USP’s individually and on relevant landing pages on the website.
Targeting paid ads on You Tube and car related sites to entice enthusiasts to the website provided a great return. Re-marketing & organic search was very lucrative; building brand awareness & generating 50% of website revenue.
The launch of the Ngenco brand into market has been a great success. The website has seen a large volume of orders from all over the world and the clear and concise product sectors have helped customers understand the clear differences between each application. The digital marketing has helped customer engage with the brand and resulted in direct sales. We look forward to working with Ngenco in the future.
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