Psychic Light was formed in the year 2000 by the celebrity psychic Laurence Pavey. Clients preferred to call Laurence instead of visiting him, allowing him to work with clients across the country and resulting in one of the UK’s biggest psychic networks.
Today Psychic Light has a wonderful team of about 40 readers, some who have been there from the very beginning. The readers seek to give really inspired and naturally gifted readings, in a caring and safe environment. The business needed an online strategy to generate more clients, improve mobile accessibility and increase client engagement.
Gradually we have moved our whole portfolio over to Platform 81 which has been really beneficial in terms of time and financial management. We look forward to a long and fruitful relationship with them.
BUSINESS MANAGER | PSYCHIC LIGHT
With initial problems surrounding a Google penalty that had been issued on the domain, Platform81 was approached by Psychic Light to firstly remove the penalty and then develop a new online presence and implement a full digital marketing strategy. The initial brief was to create a simple yet eye-catching ecommerce website focusing on the sincerity of the service, the company and its readers, giving the user all the tools to connect with their preferred reader. The current website had an increasingly poor organic presence, a high bounce rate and a poor mobile presence was becoming an increasing challenge.
The aim of the website was to create the simplest process of getting in touch with readers on the psychic network. This meant developing a custom tool that worked in conjunction with their network. Utilising market research and UX testing, with specific focus on mobile user journey the website was custom designed (i.e. no templates) to appeal to their customer base.
With a loyal customer base and an established logo, which just needed a minor refresh, our main goal was to create all of the extra collateral in order to create a cohesive set of brand guidelines.
We created the artwork for the print based ads.
We used the Digital Marketing budget on Google’s Search, Google Display Network and Facebook. The budget was used to build brand awareness, drive traffic to the website, reduce the bounce rate and increase the visitor engagement. For maximum reach our campaign focused around using Remarketing, Pay Per Click, Google and Facebook Advertising.
The new website has improved the UX on the site, and gradually the call stats and user engagement has increased. The website has a simple interface and the branding is much more professional.
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