GETTING BUSINESSES TO THE TOP
Search engines are constantly evolving. Competition increases, guidelines become more technical, and a page one ranking becomes more difficult to achieve. Platform81’s holistic search engine optimisation services are your guide through this ever-changing marketing landscape. With our technical skill, your site’s credibility and visibility are all but assured. Trust our experts. We’ll take you where you need to be.
Organic search is any search on Google, Bing or another search engine that results in a user clicking on a link that’s not a paid advert. Organic search engine optimisation (SEO) is the process improving your position in the search listings. The end result of this process is a higher position, increased visibility, and a far better chance of a conversion or a sale. This process gets more complex with every new list of search guidelines, but broadly speaking we’ll need to look at:
The foundation of any SEO service is making sure the search engines can read (crawl) and rank (index) your website. Without firming up your technical foundations, your whole strategy is on shaky ground. After all, if Google can’t find your site, what chance do your customers have?
On-site optimisation focuses on your website’s content. From the words that your customers read, to meta data and image tags that only the search engines see. Our experts start by researching your business and your market to find a strategy that’ll deliver conversions, before getting to work optimising your site’s content.
Technical and on-site SEO focus on your website itself, but if you really want a strong ranking, you need to increase your authority. That means looking beyond your site to find opportunities for strong, relevant links from elsewhere. With each link acting as an endorsement of your website, a strong off-site strategy is key to delivering results.
Time spent on organic SEO is time well spent. A well-optimised website can retain rankings for months, and with ongoing work, you can corner the market for years to come. SEO takes effort and know-how, but the combination of long-term results and sustainability makes it a cost-effective cornerstone of any marketing plan.
In our experience, SEO is one of the most cost-effective forms of digital marketing over a sustained length of time. Active SEO can attract thousands of qualified leads, and as long as you keep on top of the latest developments (like our experts do), your site will keep delivering cost-effective conversions for years to come.
How do you know who to trust on the internet? A high ranking on search engines show everyone that Google and Bing trust you, and that sense of credibility is worth every penny you spend. Especially once that customer clicks onto your site and starts to engage with your brand.
A little investment in SEO goes a long way. Properly managed, an organic ranking will deliver returns for years to come
Your site’s always open, always ranking, always generating sales. And it won’t ever call in sick.
A memorable brand that ranks well? That’s a shortcut to staking a claim at the front of your customers’ minds.
Keyword research and targeting lets you focus in on your chosen market, and track just how they react.
Put your site in front of an interested client right at the exact point they’re ready to buy.
Search is just the start. By improving your authority, SEO increases the visibility of your whole marketing mix.
SEO is more than keywords and traffic. Google rewards sites that make life easier for your customers. Win-win!
An investment in SEO literally places you above the competition, delivering the leads and sales to fuel your growth.
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