Social media can intimidate many companies. We often talk to clients who feel overwhelmed deciding where to begin amongst the jungle of tweets, trends and followers.
If you’re struggling to build an effective social media campaign, read on:
1- Be Social!
The key to social media is in the name –‘Social’.
Social sites such as Twitter should not be used for hard selling techniques. They should be used to reach out and build relationships with new clients or extend existing ones. Light hearted company news, tips and advice will all be of benefit for your followers. If all you post is self-promotional links and requests, you will eventually become a part of your readers “noise” and ultimately be filtered out.
Imagine you’re at a networking event… People moving round the room giving the hard sell will do nothing for building relationships and often it’s off putting for most people. Going round the room explaining what you do and listening to what other people have to say will reap greater rewards.
Get involved with discussions, ask for feedback or give people a personal message – people want to know there is an actual person behind the computer!
2- Focus on content, not marketing
The content that you post on social media should be regular and consistent.
If you focus on good quality content that will be of value to your followers then the marketing will be done for you. Your job is to write, and provide easy access to social media services where your readers can share your content with their colleagues & groups.
When people do start sharing your content, the search engines will take notice. Write something great, and let the rest happen naturally!
3- Be an Expert!
If you work in recruitment for example, provide quality resources for recruits. If you own an ecommerce gardening site, offer gardening tips.
If people feel they are getting something for free they will almost certainly come back. Being seen as an expert in your given field will not only give your clients reassurance that they have made the right choice, but will also keep you fresh in their mind for future referrals.
Done right, there’s no doubt that social media can grow your online business faster than any other means.
No other type of marketing will reach millions of people whilst being completely free of charge!
Give us a call to discuss how we can plan your next social media campaign!