Discuss a project Message Us

Blog | Meet The Team

When You Were in My Shoes: Bridie


Following on from the first edition of our ‘When You Were In My Shoes’ blog series, this month all eyes are on our Digital Marketing Coordinator Bridie.

Arguably, Bridie is at the start of her career too at just 25 years old, but I was interested to see what Bridie was up to when she was my age and how she started in the industry. There is a lot to be learnt when you’re a Digital Marketing Apprentice and so what better way to learn this than by asking our very own Digital Marketer?

What were you like at 18?

I was definitely more of a party animal! I would also say that I was no way near as organised as I am now. I was really keen to learn at university but in saying that, I’m still keen to learn now. I’m a massive nerd!

Did you have a clear vision of what you wanted to do in the future?

Absolutely not! I went to university because all my friends did and back then it was the ‘norm’ to go. I studied Theatre and Creative Writing at Lancaster because theatre was something I had studied my whole academic life. After university, I fell into marketing and never looked back.

Do you wish you had done anything differently during that time?

Like I said, university was what everybody did back then but I’d have definitely liked to have done something similar to The Juice Academy if it was available back then. I’d have also participated in a lot more extra curricular activities instead of focusing on studying every minute of everyday. A choir or a singing group would have been great fun to join.

What was the deciding factor that you wanted to do this as your career?

I tried it and I loved it, it was as simple as that! I took my previous job because the clients the company worked with were relevant to my own interests. As soon as I realised how creative marketing can be, I absolutely loved it and couldn’t really picture myself doing anything else.

What would you tell your younger self?

Don’t worry as much! Don’t be afraid to look silly in front of others because the best things happen when you take risks. Oh and also: exercise more.

What advice would you give me as an apprentice?

Don’t overthink things because everything works out in the end and if it hasn’t worked out then it’s not the end.

What do you think are the 3 most important things you need to succeed in this industry?

A positive attitude, thick skin, and organisational skills.

What age do you feel now? Why?

I’m doing a lot of things now that I wish I’d done when I was younger so, if anything, I feel lot younger than 25! People say you should have your life worked out by the time you are 25 but there are successful people out there like Dame Judi Dench, who didn’t star in a leading theatre role until she was 34 years old, so I completely disagree! I do, however, hope that I can age as well as Meryl Streep…

What’s your proudest achievement in your career?

I think it would have to be when I played a part in organising overseas media events for a major gaming corporation. At Platform81 it was definitely organising our ‘Great British Bacon Off’ where we gave away bacon butties to the homeless and disadvantaged in the local area. It made me feel all warm and fuzzy and it was something I’ve never done before, I certainly want to do more of it.

What is the best thing about what you do?

Definitely having the freedom of creativity! Getting to think of a great idea and then pitching this to clients and colleagues is so rewarding, especially when you receive positive feedback too.

When I was in your shoes, there weren’t as many opportunities for younger people to focus on their career development so early on. I know as our apprentice that you are going to do your best with this opportunity and I can’t wait to see where it takes you!