If there’s one area of digital marketing that has really soared in recent years, it’s the influencer marketing industry – specifically the female influencer market. In fact, a survey carried out last year showed that a staggering 77% of all influencers were women.
Despite the fact that the gender pay gap still exists even in this industry (women earn £84 less per post on average), the influx of successful female entrepreneurial marketers has inspired swathes of young women to pursue a career path down the same route.
One misconception that exists in many people’s minds is that when it comes to women, ‘influencer’ automatically means someone in the field of beauty, fitness or fashion. Whilst the presence of influencers in these sectors is prominent, there are many women in other industries who are opening the door for generations of other hopefuls in future. As this Sunday (8th) marks International Women’s Day, we’ve decided to highlight some of our favourites for you:
Leyla Kazim – The Cutlery Chronicles
Leyla Kazim is a Digital Creator & presenter, and she’s quite the foodie. Not only does Leyla get to travel the world and talk about food for a living (the dream), but her work on blog and YouTube channel ‘The Cutlery Chronicles’ has even attracted the attention of the BBC, who’ve now recruited her to present Radio 4’s ‘The Food Programme’!
Yammy is an English gamer, famous for her ever-popular Minecraft streaming series. Her work since 2011 has seen the Leeds-based content producer gain a staggering 2.23 million YouTube subscribers, and a sizeable female following to boot. Yammy has even recently collaborated with toy brand Soft Serve to produce her own line of collectible vinyl toys!
Sarah Turner – The Unmumsy Mum
Not only has Sarah Turner carved out a highly successful career as a bestselling author, but the mum of 3 has also been able to keep on top of a popular blog as well as her hilariously inspirational Instagram feed, where she has amassed 392k followers.
Abigail King – Inside the Travel Lab
Abigail King is a doctor turned writer, with a passion for travel. Regularly documenting her travels through her popular blog ‘Inside the Travel Lab’, as well as keeping her 20k Twitter followers updated throughout every step of the way (covering everything from travel tips to airline reviews!) – Abigail really does live the life many wannabe influencers dream of!
There has never been an opportunity for young people – especially young women – to earn a dream living through the world of influencer marketing. If you’d like to talk to us about how we can help you grow your personal brand today, feel free to contact us and one of our specialists will be happy to help.