Straight up, Artificial Grass Direct is the UK’s leading online suppliers of artificial grass products.
Established in 2013 Artificial Grass Direct started by selling exclusively to small intermediaries and contractor businesses, but a decision was taken to push online sales to end users. Following the launch of the website by a previous agency, Platform81 was approached late 2013 to increase website traffic via organic and paid search for the upcoming season.
Having worked with Platform81 for over 4 years, across all of our businesses and we’ve been delighted with the service we’ve received and the results they’ve produced. It’s given us the confidence to really scale Artificial Grass Direct to become the UK’s leading artificial grass company!
DIRECTOR | AGD
Objectives were outlined for 2014, and we achieved great success over this period, developing the value proposition for domestic customers. We gained a Page 1 organic ranking for the search term ‘artificial grass’ and significant revenue followed from online sales. We also achieved a 10% 'request a sample' form completion from all traffic sources, so in 2015, we were asked to develop an online and offline proposition for a range of marketing materials and activities.
We carried out a significant amount of development work on the original website, however a new website was required to really showcase the products and provide the opportunity to up-sell and cross-sell products. The new website is built on WordPress/ WooCommerce framework, the perfect platform for a busy webshop!
We were asked to develop an online and offline proposition for Landscapers / Commercial Gardeners and Wholesalers / Retailers. It was important to speak to these customers as individuals and have marketing materials that helped them sell more product. This included:
Over the course of our shared history, from the old site through to the new; we have used a mix of paid search, organic search, content marketing and remarketing adverts to increase traffic, drive new users and boost sales. The use of a range of techniques has helped build traffic sources and enabled the client re-market to these new customers.
We have become a key partner in building Artificial Grass Direct into the market leader. Achieving a top 3 organic ranking for the search term “Artificial Grass” was a real milestone and maintaining it for the last 3 years has driven up sales dramatically, with 55% of all revenue coming directly from digital marketing activity and 48% of sales coming from organic search traffic. Our experience of managing significant paid budgets has also really helped deliver a much greater volume of traffic to the website to establish Artificial Grass Direct as the UK's No. 1 online artificial grass retailer.
VIA ORGANIC SEARCH
VIA ORGANIC SEARCH
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