Your website is often the first place potential customers go when deciding whether they want to use your services or buy your products.

We believe that web design is about much more than creating a site that looks good, it needs to work hard for your business by attracting traffic on a constant basis. At Platform81 we build brochure websites, content managed websites and e-commerce solutions that are fully search engine optimised, ensuring they are easy to find, and work hard for your business...

Brochure Websites

From a 3 page mini-website to a 50 page brochure website, we manage the whole process of information gathering, copy-writing, design, build and testing. All of our websites are cross browser compatible, built in XHTML format, can be easily found by all the search engines and are W3C compliant.

CMS websites

As an extension of your brochure website, you may wish to change and add content to your website yourself. Our Content Management System allows clients to log-in to the back of their website and change text and add images where necessary. This keeps your website fresh with updated content and keeps maintenance costs down.

E-commerce

E-commerce solutions should have focus on encouraging your customers to spend money on your website. From the first search on Google, your website should be easy to find and be instantly attractive to the eye. Information should be easy to find and products easy to navigate. It should encourage the user and hold their hand all the way through the purchasing process. Our experience in this area will deliver an e-commerce solution that generates revenue for your business.

E-shots

Email marketing is an affordable and effective method to reach a large number of current and potential customers in one hit. People are spending more and more time sitting in front of a computer screen so it is a great opportunity to speak to these people, build strong relationships and develop customer loyalty. Our email marketing templates are designed to offer as many "click-throughs" to your website as possible. This generates traffic to your website and an increase in business enquiries.

Search Engine Optimisation

Search Engine Optimisation ensures that your website can be easily found by search engines such as Google, Yahoo, Bing, Ask and AOL. Without ongoing attention, your website can easily end up slipping down the rankings for its key search terms. Our SEO programmes start from as little as £50 per month and ensure that your website remains updated and in the public eye.

Pay Per Click (PPC)

Pay Per Click (PPC) is a way of advertising on the internet using an auction based system to get your website to a prominent spot on the first page. Advertisers typically bid on keyword phrases relevant to their target market. Platform81 can help to plan your PPC campaign, ensuring that your customers can find you easily and for the right search terms.

Social Networking

Facebook, Twitter, BEBO, Linked In, Stumble Upon..... what do all these social networking sites have in common? The answer is that all could hold the key to generating enquiries for your business! Social networking allows people with a common interest to engage with each other on a common topic. Companies of all sizes are now using social media as a free form of PR to remain at the forefront of their industry. Platform81 can help you develop a social networking strategy that yields results.

Online advertising

Advertising in the right places and on the right websites can generate click-throughs to your website that stimulate sales. It's a way of cross selling your products or services in conjunction with businesses that compliment your products or services. Platform81 can help you to find the most prominent places to advertise online and develop campaigns that generate traffic to your website.

Get in touch to learn more about how digital marketing can be of benefit to your business