Social Media and SEO are often seen as stand- alone digital strategies. Many businesses invest money and time into SEO focused campaigns, ignoring social platforms.
In the past, SEO was all about keyword rich content and a high volume of links; the more the merrier, regardless of where these links were coming from.
Today, it’s more about quality content, high-quality links and a strong social following. These three all work together in achieving the main goal that is increased online visibility.
Yes, that’s right, your social following is not only great for customer interaction and brand awareness, but a high social presence could also be influencing your ranking position for many search engines. Not having a good social following could be damaging your search presence.
So how does social help influence SEO?
Social media profiles can often be found dominating the top results in search listings for brand names.
Research suggests that people engage more with a social channel, as they are more personal than webpages. Reviewing a company’s social pages is a great way to get a sense of a company’s personality and the quality of their customer service. How many of you typically head straight to a company’s Twitter or Facebook page when looking in to a company you’re not familiar with?
With this in mind if a social profile presents itself at the top of the search pages these are just as likely to get clicked on, as the company’s website is.