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Branding & Graphic Design

Graphic Design

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Graphic design might be all about the look of your brand – but here at Platform81, our service is anything but superficial.

We understand that the personality of your brand is expressed and amplified through your graphic identity, allowing you to stand head and shoulders above the rest with a look, style, and visual voice that’s unmistakeably yours.

That’s why our graphic design service involves in-depth research into your field, your sector, the needs of your customers, the status of your competitors, and – above all else – the singular qualities that make your brand tick.

What’s so great about graphic design?

Every brand is built upon a foundation of visual language – and the path to success is paved with establishing your personality across an array of channels and platforms, maintaining a consistent colour scheme, typography, and selection of evocative imagery.

Your written content might be the most compelling prose ever put to paper, and your business proposition could be as iron-clad as Amazon’s, but all these efforts will be significantly undermined by poor graphic design.

After all, who’s going to discover your brand if its look doesn’t leap out and grab them?

The business impacts of a good graphic personality

Crucially, the benefits of impactful graphic design aren’t limited to a sense of personal satisfaction for business leaders who can now enjoy a visual expression of their company’s character – it also has a tangible effect on your prospects.

According to one study, for example, willingness to read content is increased by 80% when readers encounter colourful visuals.

Even more notably, content that’s accompanied by relevant images has been found to receive as much as a 94% increase in views compared to content that doesn’t feature any relevant imagery.

Of course, graphic design isn’t just about your on-the-spot appeal to a browsing prospect – it’s also about establishing a brand identity that will stand the test of time, keeping your brand at the forefront of customers’ minds long after they’ve encountered your unique visual style.

Graphic design is capable of meeting this need, with one study indicating that relevant graphics enable people to retain 65% of the information you provide them three days later.

How can Platform81 help?

Our graphic designers are intensely aware of the value that an accurate and evocative brand image can hold – and that’s why we’re committed to ensuring that your message and values shine through every medium, channel, and platform.

Not only does Platform81 offer professional graphic design that realises the full value of the discipline, but – just as importantly – our team is equally dedicated to ensuring that your graphics suit your audience.

Our team are experts at discovering precisely how to forge those all-important connections to your audience through a visual language that sets your brand apart while establishing itself as precisely the solution to your prospective customers’ needs.

However your prospects find you, a partnership with our design experts will ensure that they’ll be left with an immediate and indelible impression of who you are, what you represent, and why you’re ahead of the pack.

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