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It’s easy to overlook the value of a strong logo – but here at Platform81, we’re firm believers in articulating the character and personality of your brand through an image that conveys your style, substance, and sector.
Though we’re all familiar with the concept of the humble logo, many businesses continue to underestimate the various uses and benefits of a robust visual signature.
What does a good logo look like?
Obviously, no two logos will look the same (especially when Platform81 have finished injecting them with the unique flavour of your brand!).
All the same, the ingredients that make for a good logo will, as our design experts can tell you, share some common qualities.
At their core, all logos have the same goal: to represent your organisation, brand, or business through the use of imagery and text perhaps to represent or give an impression of its purpose.
But what’s the secret sauce that elevates a logo to the next level?
While it’s important to represent your brand’s purpose, it’s equally necessary (but far harder to achieve!) to give a firm sense of your brand’s character. The beauty of a logo lies in its ability not only to communicate what you do, but the personality you bring to your work.
What are the business benefits of your logo?
A user interface is the point of interaction between the user and a digital device or product, like the touch screen on your smartphone, or the touch pad you use to select a coffee from the coffee machine.
Usually developed using HTML, CSS or JavaScript, UI design takes into consideration all the visual, interactive elements of a product interface that impact the first impression of the user, including buttons, icons, spacing, typography, imagery, colour schemes and more.
Our team of experienced designers will consider each and every visual aspect of the user’s journey, including all the individual screens and touch points that the user might encounter – think tapping a button, scrolling down a page or swiping through an image gallery. Our goal is to visually guide the user through an accessible, inclusive and intuitive experience that is both consistent, coherent and aesthetically pleasing.
How can Platform81 help?
When it comes to website design, UX and UI complement each other – you can’t have one without the other. In today’s competitive market, getting both aspects right is an absolute must.
While UX design essentially maps out the user journey through identifying and solving user problems, UI design focuses on all the details that make this journey possible. Both elements work hand-in-hand and are crucial in creating an easy, insightful and efficient application.
By taking advantage of every user experience tool and technique at our disposal, we guarantee your website will be as functional as it is beautiful, whilst also ensuring users can easily and intuitively find what they need.
Platform 81 provided us with an excellent service. From the start the communication was good, the team were knowledgeable, helpful and friendly and clearly keen to provide a solution that worked for us.