Graphic Design Services
All ServicesGraphic design might be all about the look of your brand – but here at Platform81, our service is anything but superficial.
We understand that the personality of your brand is expressed and amplified through your graphic identity, allowing you to stand head and shoulders above the rest with a look, style, and visual voice that’s unmistakeably yours.
That’s why our graphic design service involves in-depth research into your field, your sector, the needs of your customers, the status of your competitors, and – above all else – the singular qualities that make your brand tick.
What’s so great about graphic design?
Every brand is built upon a foundation of visual language – and the path to success is paved with establishing your personality across an array of channels and platforms, maintaining a consistent colour scheme, typography, and selection of evocative imagery.
Your written content might be the most compelling prose ever put to paper, and your business proposition could be as iron-clad as Amazon’s, but all these efforts will be significantly undermined by poor graphic design.
After all, who’s going to discover your brand if its look doesn’t leap out and grab them?
The business impacts of a good graphic personality
Crucially, the benefits of impactful graphic design aren’t limited to a sense of personal satisfaction for business leaders who can now enjoy a visual expression of their company’s character – it also has a tangible effect on your prospects.
According to one study, for example, willingness to read content is increased by 80% when readers encounter colourful visuals.
Even more notably, content that’s accompanied by relevant images has been found to receive as much as a 94% increase in views compared to content that doesn’t feature any relevant imagery.
Of course, graphic design isn’t just about your on-the-spot appeal to a browsing prospect – it’s also about establishing a brand identity that will stand the test of time, keeping your brand at the forefront of customers’ minds long after they’ve encountered your unique visual style.
Graphic design is capable of meeting this need, with one study indicating that relevant graphics enable people to retain 65% of the information you provide them three days later.
How can Platform81 help?
Our graphic designers are intensely aware of the value that an accurate and evocative brand image can hold – and that’s why we’re committed to ensuring that your message and values shine through every medium, channel, and platform.
Not only does Platform81 offer professional graphic design that realises the full value of the discipline, but – just as importantly – our team is equally dedicated to ensuring that your graphics suit your audience.
Our team are experts at discovering precisely how to forge those all-important connections to your audience through a visual language that sets your brand apart while establishing itself as precisely the solution to your prospective customers’ needs.
However your prospects find you, a partnership with our design experts will ensure that they’ll be left with an immediate and indelible impression of who you are, what you represent, and why you’re ahead of the pack.
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Frequently Asked Questions
What’s the difference between 'graphic design' and 'branding'? We just need a logo, right?
That’s a common thought! A logo is definitely a key player, but proper branding is much bigger than that. Think of branding as your business’s entire personality – it’s how your customers feel about you. It includes your logo, yes, but also your colour palette, typography, tone of voice, imagery, and the overall message you send out. Graphic design is then the skill of creating all those visual elements to bring your brand to life consistently, whether it’s on your website, a brochure, or your social media.
What’s your process for creating a new brand identity or refreshing an existing one?
We kick things off with a proper deep dive – we want to get under the skin of your business, understand your audience, your values, and where you want to go. From there, we move into conceptual work, exploring different creative directions. We’ll present these to you, get your feedback, refine things, and then build out all the agreed-upon elements. It’s a collaborative journey, not us disappearing into a cave and emerging with a ‘ta-da!’ moment you’ve had no say in.
How long does a typical branding project take from start to finish?
A full branding project, from initial chat to handing over your shiny new brand guidelines, usually takes between 6-10 weeks. Smaller graphic design jobs, like a flyer or some social media assets, will obviously be much quicker. It all depends on the scope of the work and how quickly we can bounce ideas and feedback between us. We don’t like to rush the important thinking bits upfront.
We’ve already got a logo we sort of like. Can you work with that or do we need to start from scratch?
We can definitely take a look! Sometimes an existing logo just needs a bit of a modern polish or some stronger supporting brand elements to make it work harder for you. Other times, it might be holding you back, and a fresh start is the best way forward. We’ll give you our honest opinion on what we think will get you the best results for your business.
What do we actually walk away with at the end of a branding project?
You’ll get a comprehensive set of brand guidelines – this is your rulebook for how your brand should look, feel, and speak across everything you do. This includes your finalised logo in all the formats you’ll ever need, your colour palettes, typography choices, and guidance on imagery. For specific graphic design jobs, you’ll get the print-ready or digital files for whatever we’ve created.
How much say do we get in the design? We don’t want something that doesn’t feel like ‘us’.
Loads! Your input is absolutely crucial. We see it as a partnership. We bring the design expertise, and you bring the deep knowledge of your business and your customers. We’ll have regular check-ins and feedback sessions throughout the process to make sure what we’re creating is spot on and genuinely reflects your business’s unique spark.
Why should we invest in professional branding instead of using a cheap online tool or a freelancer from a bidding site?
Those online tools and quick-bid freelancers might seem like a bargain, but proper branding is an investment that pays off. You’re getting strategic thinking, years of design experience, and a bespoke identity crafted specifically for your business and your audience – not a generic template used by thousands. Good branding builds recognition, trust, and ultimately helps you stand out and attract the right customers.
Do you just do logos and brand guidelines, or can you help with designing actual marketing materials too?
We do the lot! Once your core branding is nailed, we can roll that out across all sorts of marketing bits and bobs – business cards, brochures, exhibition stands, social media graphics, presentations, you name it. Having it all designed under one roof ensures everything looks consistent and professional.
How do you make sure the branding truly captures what our business is all about?
That initial deep dive we mentioned is key. We spend time listening and asking loads of questions to really understand your company’s mission, values, personality, and who you’re trying to reach. It’s not just about making things look pretty; it’s about creating a visual identity that tells the right story and connects with your ideal customers on an emotional level.
What if the first lot of design ideas aren’t quite hitting the mark for us?
No dramas! Design is a process, and sometimes the first concepts are more about starting the conversation and figuring out what you don’t like as much as what you do. We build in rounds of revisions, so there’s plenty of opportunity to discuss, tweak, and refine until we land on something you’re absolutely chuffed with.
Once we’ve got our shiny new branding, how do we make sure everyone in the company uses it right?
That’s where those brand guidelines we provide come in super handy. They’re your go-to document for how to use your logo, colours, fonts, and imagery correctly. We make them clear and easy to follow so anyone in your team, or any external suppliers, can apply your branding consistently and keep everything looking sharp.