Free Tool

Google Ads Budget Calculator

Work backwards from a revenue target, or forecast results from a fixed budget. Built for paid search.

Target Monthly Revenue

Monthly Budget

Business Type

Average Order Value iYour average revenue per transaction

Target CPA iHow much you're willing to pay per lead/conversion

Expected Conversion Rate % iTypically 1-5% for search ads

Average Cost Per Click iCheck Google Keyword Planner for estimates

Key Metrics

Budget Breakdown

Sensitivity Analysis

See how changes in CPC and conversion rate affect your outcomes.

Industry Benchmarks Reference ▾

Approximate averages based on WordStream and LOCALiQ Google Ads benchmark reports (2024). Actual results vary significantly by niche, geography, and campaign quality. Click an industry to populate CPC and CVR fields.