Bing Ads Management Services
All ServicesAs one of the most popular pay-per-click (PPC) platforms with over a billion monthly users, Bing Ads – also referred to as Microsoft Ads – allow you to advertise your products and services on both the Bing search network as well as its partner networks, Yahoo and AOL.
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- How do they work?
- Bing Ads vs Google Ads
- Precise targeting
- Measurable result
With the option to run ad campaigns at the top, bottom, or side of the Bing search engine results page, you can reach a wide range of potential customers – including demographic groups who might be difficult to attract on other platforms – helping you meet and even exceed your financial goals.
At Platform81, we know that Paid Search is the most measurable, targeted and time-effective way to deliver search engine traffic to your website. Our bespoke PPC management services will supercharge your campaigns, delivering instant market presence and even more bang for your buck.
How do they work?
Bing Ads work very similarly to Google Ads in terms of set-up and functionality – you simply bid on specific keywords that you think people will search for, then wait for Bing to match them with the searches conducted on its platform. A successful match prompts the search engine to display your ad alongside organic search results.
Bing Ads also offer a number of filters to help you control and target which platforms and devices can display your ads. For example, if you want your ad to appear only on mobile devices, you can choose the ‘mobile traffic’ option to filter it from desktop and tablet.
Bing Ads vs Google Ads
Despite Google often being perceived as the ‘better known’ PPC platform, Bing Ads are fast becoming more popular and are attracting a rapidly growing audience, particularly amongst those who are already familiar with the Microsoft ecosystem.
In addition to this, Microsoft currently has a lower market share than Google, meaning it has less competition for many keywords and phrases. In addition, the average cost per click is lower on Bing Ads than on Google Ads, enabling you to secure a larger share of keywords with less budget.
Precise targeting
The different tactics available within PPC activity allow granular targeting based on past behaviours, location, demographics and even technology used by your customers. This level of targeting helps develop a much higher chance of conversion and a better optimised account for future paid search marketing efforts.
As a top search engine solution, Bing Ads come with a range of ways to reach your target audience. Microsoft’s advertising system uses AI-powered audience targeting, with a focus on customer intent, while the Microsoft Audience Network collects data from Microsoft-owned locations like LinkedIn, Skype and Outlook to provide even more refined targeting.
With our specialist knowledge, we can help you can control every aspect of your targeting strategy – from the demographics you want to reach, to the location of your audience. You can even target customers based on the specific device they’re using, and the OS installed on it.
Measurable result
Platform81 can take your online presence to the next level and help achieve your business objectives through a tailored marketing strategy using Bing Ads.
From initial market research to fully scope your campaign to in-depth analysis to ensure your ads are displaying for the right keywords, we work hard to attract the right visitors to your website, at the right time.
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Bing Ads (Microsoft Advertising) FAQ
Does anyone actually use Bing?
We get asked this all the time. The short answer? Yes, millions of people. While Google is the noisy neighbour, Bing is the quiet professional. It’s the default search engine on every Windows computer, which means it’s massive in the corporate world. If you’re ignoring Bing, you’re turning your back on a huge chunk of the market—and usually, it’s the chunk with the most disposable income.
Is it worth the effort of setting up a new platform?
It’s honestly no faff at all. Microsoft knows they’re playing catch-up, so they’ve made it dead easy to hop over. We can import your existing Google Ads campaigns directly into Bing in a matter of minutes. You don’t need to reinvent the wheel; we just take what’s already working for you on Google and roll it out to a fresh audience on Microsoft.
Is it cheaper than Google Ads?
Nine times out of ten, yes. Because everyone and their dog is fighting for space on Google, the prices can get a bit silly. Bing has far less competition, which often means the Cost Per Click (CPC) is significantly lower. You can often get the same traffic for a fraction of the price, making your marketing budget stretch a lot further.
Who exactly is the 'Bing Audience'?
Think of them as the “grown-ups” of the internet. The stats show that Bing users tend to be slightly older (35+), have higher household incomes, and are more likely to be browsing on a desktop computer at work. If you’re selling luxury holidays, financial services, or B2B products, this is exactly the crowd you want to be speaking to.
Can I target business people specifically?
You certainly can. This is Bing’s ace in the hole. Because Microsoft owns LinkedIn, we can actually use LinkedIn profile data to target your ads on Bing. Want to show your ads only to CEOs in the manufacturing industry? We can do that. It’s a powerful way to zero in on decision-makers without wasting cash on people who can’t sign the cheques.
What if I only have a small budget?
Bing is actually perfect for smaller budgets. Because the clicks are cheaper, you can often get a foothold here even if you’re priced out of Google. It’s a great place to test the waters and get some sales coming in without betting the farm. We can start small, see what works, and scale it up as the leads start rolling in.
Do you manage Bing Ads differently from Google Ads?
The principles are the same, but the strategy is different. We don’t just “set and forget.” We tweak your bids, refine your keywords, and adjust your ad copy specifically for the Microsoft audience. What makes a teenager click on Google might not work for a Director on Bing, so we tailor the approach to make sure you’re hitting the right note.
Will my ads show up anywhere else?
Yes. Microsoft Advertising isn’t just Bing. Your ads can also appear on Yahoo and AOL (yes, they still exist!), as well as partner sites like DuckDuckGo. It’s a wide network that captures all those people who aren’t locked into the Google ecosystem, giving you maximum visibility across the web.