Ecommerce PPC Management

Google Shopping drives the majority of paid revenue in most ecommerce businesses, and Performance Max has reshaped how it’s managed. We structure asset groups by margin and intent, layer in audience signals that improve targeting quality, segment your feed so hero products and long-tail SKUs get appropriate budget, and exclude brand traffic where it’s quietly inflating reported performance. PMax rewards brands that feed it properly, and we make sure yours is one of them.

For high-intent product and category searches, traditional search ads continue to earn their place. We build account structures that cleanly separate brand, generic, and competitor traffic, set bidding strategies appropriate to each, and write ad copy that speaks to what customers genuinely weigh up: price, delivery, returns policy, and the specifics of your proposition.

Paid social is where you build awareness among customers who didn’t know they needed you yet. We run full-funnel campaigns spanning cold prospecting, mid-funnel engagement, retargeting, and dynamic product ads. Creative testing is structured and continuous, because Meta’s algorithm consistently rewards brands that keep their asset library fresh and varied.

TikTok performs best for brands that show up natively rather than running broadcast-style ads. We work with you to develop creative suited to the platform (Spark Ads, founder-led content, UGC, short-form storytelling) and pair it with conversion tracking robust enough to handle the platform’s measurement quirks.

A weak feed will undermine even the most sophisticated bidding strategy. We optimise product titles for search visibility, restructure attributes, build custom labels for margin-based segmentation, and create supplemental feeds where they earn their place. If your Merchant Center is flagged with warnings or your products keep getting disapproved, sorting that comes before anything else.

A surprising number of ecommerce accounts run on broken or misconfigured tracking. We audit and rebuild GA4 setups, implement server-side tracking where it’s needed, configure Meta CAPI correctly, and reconcile data between platforms so you can trust the numbers you’re making decisions on.

Customers rarely buy on the first visit, particularly for higher-consideration purchases. We build remarketing journeys across Google, Meta, and the open web, segmented by behaviour (cart abandoners, product viewers, past purchasers, lapsed customers) so each audience sees a message that matches their stage in the buying journey.

Sending well-targeted paid traffic to a weak landing page is one of the most common ways revenue is left on the table. We work with your team (or take it on entirely) to improve load speed, mobile experience, calls to action, and overall conversion rate on the pages handling your most expensive clicks.

For brands selling on Amazon and other marketplaces, paid placement on those platforms often drives the largest single share of revenue. We manage Sponsored Products, Sponsored Brands, Sponsored Display, and DSP with the same rigour we apply to your owned channels.

If performance has shifted and you’re not sure why, an audit is the right starting point. We review campaign structure, bidding strategy, feed quality, tracking integrity, audience configuration, and creative performance, and provide a clear document explaining what’s working, what isn’t, and what to prioritise next.