Paid Search (PPC) Agency Stockport
Paid search is powerful, but without a rigorous strategy, it can quickly become a drain on resources. You need a partner who views your budget with the same respect as their own. We are Platform81, a Stockport-based PPC agency dedicated to turning paid search into a predictable, profitable revenue stream.
We move beyond vanity metrics like “impressions” to focus on what truly matters: lowering your Cost Per Acquisition (CPA) and maximising your Return on Ad Spend (ROAS). As technical experts based right here in Stockport, we combine precise data analysis with commercial strategy to ensure your brand connects with customers who are ready to engage.
Our Stockport PPC Services
Google Ads Management
Google Ads remains the most effective method for capturing high-intent traffic. We build highly targeted search campaigns that position your business directly in front of customers the moment they search for your services. We focus heavily on “Quality Score” optimisation—improving the relevance of your ads and landing pages to lower your cost-per-click. By utilising negative keyword lists and precise location targeting, we ensure your budget is only spent on users who are genuinely interested in what you offer.
Google Shopping (Performance Max)
For retailers, visibility is everything. We manage high-performing Google Shopping campaigns that display your products—complete with images and pricing—at the top of search results. We go beyond basic setup by optimising your product data feeds, ensuring your titles and descriptions match user search intent. We monitor inventory levels to prevent spending on out-of-stock items and segment products by margin, ensuring you maximise profitability on every sale.
Paid Social Advertising
While Search captures intent, Social builds demand. We create engaging advertising campaigns across Meta (Facebook & Instagram) and LinkedIn that stop the scroll and capture attention. Whether you need B2B lead generation on LinkedIn or B2C lifestyle marketing on Instagram, we use advanced audience segmentation to target users based on their interests, job titles, and behaviours. We rigorously test creative variations to find the messaging that resonates best with your audience.
Remarketing & Retargeting
The majority of visitors will not convert on their first visit to your site. Remarketing allows you to re-engage these users as they browse elsewhere on the web. We implement smart tracking pixels to serve targeted ads to previous visitors, reminding them of your brand and bringing them back to complete their purchase or enquiry. This is a highly cost-effective strategy for closing deals with an audience that is already familiar with your business.
Forensic PPC Audits
If you suspect your current campaigns are underperforming, they likely are. We offer comprehensive PPC audits where we dive deep into your account history to identify wasted spend. We analyse your match types, bid strategies, and geographical targeting to find inefficiencies. We provide you with a detailed report highlighting exactly where budget is bleeding and offer a roadmap of actionable steps to improve performance immediately.
Landing Page Optimisation
You can pay for premium traffic, but if your landing page fails to convert, that investment is lost. We design and build dedicated, high-converting landing pages specifically for your PPC campaigns. We strip away navigation distractions and focus entirely on the user objective—whether that’s filling out a form or buying a product. By A/B testing headlines, imagery, and calls to action, we systematically improve your conversion rate and lower your cost per lead.
Amazon & Marketplace Advertising
Amazon is now the starting point for over 50% of product searches, often bypassing Google entirely. If you aren’t visible there, you are handing sales to your competitors. We manage high-impact Amazon Advertising campaigns (Sponsored Products and Sponsored Brands) to boost your visibility on the world’s biggest marketplace. Beyond just bidding, we optimise your product listings and store pages to improve conversion rates and lower your Advertising Cost of Sales (ACoS). We apply the same rigorous data-led approach to other marketplaces, ensuring your products are seen wherever your customers are ready to buy.
Why Partner With A Stockport PPC Agency?
Transparent, Face-to-Face Collaboration
We don’t hide behind automated PDF reports. We believe in genuine accountability. Being based in Stockport means we are accessible for regular strategy meetings where we can review performance together. We explain exactly where your budget is being allocated and the return it is generating in clear, professional terms.
Developers Who Understand Data
A high-performing ad campaign requires a high-performing destination. Because Platform81 is built on a foundation of web development, we look at the entire user journey. If a landing page is slow or a checkout process is friction-heavy, we have the in-house technical skills to resolve it.
Focused on Commercial Growth
Our objective is not just to generate traffic; it is to generate customers. We align our PPC strategy strictly with your commercial goals. We constantly analyse the quality of the leads coming through, not just the quantity. If a campaign isn’t delivering a return on investment, we refine it or remove it.
Proactive, Not Reactive
The ad auction changes every minute, so looking at the data once a month isn’t good enough. We monitor your accounts daily. If a competitor starts bidding on your brand, or a new keyword starts trending in Stockport, we react immediately. We don’t wait for a monthly meeting to fix a problem or seize an opportunity.
PPC Frequently Asked Questions
How is the budget determined?
We recommend a budget based on data, not guesswork. We analyse your specific industry, the competition in Stockport and nationally, and the average Cost Per Click (CPC) for your keywords. From there, we propose a realistic starting budget that allows us to gather meaningful data and generate a return. We will never suggest a budget that we don’t believe can deliver results.
How do the fees work?
We believe in total transparency. You pay the advertising platform (Google, Microsoft, Meta) directly for the ad spend. You pay Platform81 a separate management fee to build, monitor, and optimise those campaigns. This ensures you always know exactly how much of your money is going towards media and how much is investing in the expertise to manage it.
How quickly will we see results?
The advantage of PPC is its speed. We can have your campaigns built, approved, and live within days of our strategy session. Unlike organic strategies which require patience, paid search can start generating enquiries or sales almost immediately. This makes it an excellent tool for businesses looking to inject momentum into their sales pipeline quickly.
Do I own the ad account, or do you?
You do. Always. Some agencies build campaigns in their own “master” accounts so you lose everything if you leave them. We don’t work like that. We build everything inside an account that you own. You have full administrative access and transparency at all times. If we ever part ways, you keep the data, the history, and the campaigns we built. It’s your asset, not ours.
Can I bid on my competitor’s brand name?
Yes, and it can be a very effective strategy. This is known as “conquesting.” If a potential customer in Stockport searches for a competitor, we can ensure your ad appears right at the top, offering them a better alternative. However, it can be expensive if not managed correctly, so we use this tactic strategically to capture high-intent customers who are shopping around.
What happens if the campaigns aren't working?
Because we monitor accounts daily, we spot performance dips immediately. We don’t wait for a monthly report to tell you bad news; we take action. If a specific keyword or ad isn’t delivering a return, we pause it. If a strategy needs pivoting, we change it. We are agile enough to react to the data in real-time to protect your budget.
Can you target specific areas, or does it have to be national?
We can be incredibly granular. If you are a local service business, we can target specific postcodes in Stockport (e.g., SK7, SK4) or a set radius around your office. This ensures you aren’t wasting money paying for clicks from people in London or Birmingham who you can’t service. We make sure every penny is spent on reaching people who can actually become customers.
Do you help with the ad copy and images?
bsolutely. We are a full-service agency, which means we don’t just push buttons on a dashboard. Our creative team writes compelling ad copy that drives clicks, and our designers can create high-quality display banners or video assets for social media ads. We ensure the creative side of your campaign is just as strong as the technical side.
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