EV Charging Company Boosts Organic Visibility and Generates Quality Leads
What we did
Launched in 2017 as a subsidiary of Stockport Electrical Company, the EV charging business was created to meet the growing demand for electric vehicle charging solutions. To support this growth, they partnered with Platform 81 to develop a dedicated website designed to attract and convert potential customers.
Business Objectives
EV Charging Company set out to establish a stronger online presence and convert website visits into tangible business opportunities.
Their key objectives were:
Increase Organic Visibility: Improve rankings for EV charging-related keywords to ensure the business can be easily found by potential customers actively searching for EV charging solutions.
Drive High-Quality Traffic: Attract more relevant visitors to the website, focusing on users with strong intent who are most likely to engage with the business.
Generate Actionable Leads: Convert website visitors into enquiries and leads through calls, emails, and contact form submissions, supporting the growth of the business and expanding its commercial reach.
Our SEO Strategy
Content development:
Our focus was on creating high-quality informational content to support both existing and new pages. This included expanding content on current pages and developing new pages for commercial sectors, guidance on government grants, and other industry insights. Regular blog posts also provided timely, relevant information, boosting organic visibility and reinforcing the site’s authority.
Local SEO:
To ensure high-quality leads, we focused on targeting users within the local Stockport area, tailoring content and calls to action to attract relevant clients. We further expanded this targeting by creating dedicated landing pages for additional key areas across the North West, optimising each page with location-specific keywords and content to strengthen regional visibility and drive enquiries from multiple locations.
Conversion Optimisation:
Our SEO efforts have successfully attracted a highly relevant audience and increased user engagement. To convert this traffic effectively, we updated and added call-to-action elements throughout the site, ensuring visitors can easily take action. This targeted approach supports visibility while contributing to higher conversion rates.
The results
Over the course of the campaign, these efforts translated into measurable improvements across visibility, traffic, and lead generation, providing a clear picture of the impact of a targeted, data-driven approach.
Increasing Organic Visibility
Targeted SEO and content strategies have strengthened keyword performance, with 25 keywords now ranking in the #1 position and 55 keywords appearing on the first page of Google, improving overall visibility for EV charging-related search terms.
Driving High-Quality Traffic
Organic search traffic increased by 74% in 12 months and now accounts for over half of all sessions, attracting more relevant visitors actively searching for EV charging solutions.
Generating Actionable Leads
Conversions have grown by 140%, with more users engaging through key actions such as phone clicks, email clicks, and contact form submissions, delivering actionable leads to support business growth.
