Gorvins Residential Achieves 37% Organic Growth and 42.7% Surge in New Enquiries

Gorvins Residential’s primary goal was to establish itself as the clear online authority for conveyancing and residential property matters. To achieve this, the firm focused on several interconnected objectives.

First, they aimed to dominate organic search, with the specific intention of significantly increasing qualified organic traffic from prospective clients actively seeking residential property legal services. This increased traffic was then targeted for the second objective: boosting lead generation. The goal was to convert this new audience into a measurable, high-volume stream of new business enquiries, specifically through phone calls and online contact forms.

Underpinning this strategy was a third objective to enhance brand authority and trust. This was to be achieved by building digital E-E-A-T (Experience, Expertise, Authoritativeness, and Trust) through the creation of genuinely helpful content, ensuring that when users found the site, they were met with a high-quality, engaging experience.

Ultimately, all these elements were designed to work together to create a sustainable growth engine. This would move the firm away from unpredictable lead sources and build a reliable, long-term SEO-driven pipeline to fuel its growth year-over-year.

Our SEO strategy was multifaceted, focusing on technical excellence, authoritative content, and high-intent keyword targeting.

Authoritative Content Strategy

To build trust, we developed a content strategy that positioned Gorvins as an approachable expert. We moved beyond simple service pages to create a comprehensive library of resources answering the most common and complex questions homebuyers and sellers have. This included in-depth guides on the conveyancing process, stamp duty, and new-build properties, capturing traffic at all stages of the buying funnel.

Technical & On-Page Optimisation

We executed a deep technical audit to ensure the site was perfectly optimised for Google. This included improving site speed, building a logical internal linking structure, and implementing robust schema markup. This strong technical foundation improved the user experience, leading to a higher engagement rate (71.93%) and ensuring our new content was indexed and ranked rapidly.

High-Intent & Local Targeting

We identified and targeted high-intent keywords that signal a user is ready to hire a solicitor (e.g., “conveyancing quote,” “residential property solicitor near me”). This was combined with a robust local SEO strategy, optimising Google Business Profiles and location-specific content to capture searchers in their key service areas, which directly fuelled the 17.3% growth in phone call enquiries.

Our data-driven, SEO-led strategy delivered exceptional year-over-year growth, transforming Gorvins Residential’s online presence into a powerful lead-generation machine.

37.0% Increase in Organic Search Traffic

Our content and technical SEO strategy resulted in a massive 37% increase in organic sessions, rising from 37,618 to 51,542 and establishing Gorvins as a dominant force in search results.

42.7% Surge in Organic Leads (Key Events)

Crucially, this new traffic was highly qualified. Organic-driven leads (Key Events) skyrocketed by 42.7%, growing from 3,770 to 5,575, proving the direct ROI of our SEO efforts.

Key Enquiry Channel Growth:

Our focus on the conversion funnel delivered outstanding results in high-value lead actions:

• +42.9% in ‘Main Contact Form’ submissions
• +17.3% in ‘Phone Call Clicks’
• 3,485 ‘Email Clicks’, providing a stable, high-volume enquiry channel.

71.93% Organic Engagement Rate

The new traffic was not only larger but also more engaged. The 71.93% engagement rate (a 3.05% improvement) demonstrates that the visitors arriving from our SEO campaign were high-quality and found immense value in the content provided.