Plasma Clean Air Grows Organic Reach and Generates Actionable Enquiries
What we did
Plasma Clean Air wanted to attract higher-quality visitors to its website and turn them into actionable leads. Having previously worked with Platform81 to build their site, they sought an SEO strategy that would drive meaningful traffic, improve engagement, and ultimately boost conversions.
Business Objectives
Plasma Clean Air’s goals are centred on attracting a highly relevant audience and encouraging meaningful interactions with the website. The key objectives were:
Increase Relevant Traffic: Attract visitors with strong intent who are actively seeking air filtration and ventilation solutions, ensuring the website reaches the right prospects.
Boost Conversions: Encourage users to take action through phone calls and contact form submissions, turning visits into tangible leads that support business growth.
Improve User Engagement: Enhance the user experience to encourage visitors to spend more time on the site, interact with content, and explore the full range of products and services.
Our SEO Strategy
To achieve these objectives, we implemented a multi-layered SEO approach focused on both visibility and user engagement:
Content Development
We developed dedicated product pages to showcase their offerings more effectively and created sector-specific pages tailored to the unique needs of different industries. Alongside this, we implemented a regular blog strategy focused on timely industry insights, helping establish authority and attract high-intent visitors.
Conversion Optimisation
We enhanced the user experience across the site by refining calls to action and streamlining key user journeys, making it easier for visitors to take action via phone calls or contact forms.
Technical SEO
This involved optimising site structure, improving page speed, fixing crawlability issues, and implementing structured data. These improvements provided a strong foundation for all other SEO efforts, ensuring that content and optimisations could perform effectively and deliver maximum impact.
The Results
Over the course of the campaign, these efforts translated into significant, measurable improvements across traffic, user engagement, and lead generation, providing a clear demonstration of the impact of a targeted SEO approach.
Increasing Relevant Traffic
Organic search drove a 114.88% increase in new users, attracting more visitors with strong intent. Targeted content and optimisation also resulted in a 385% increase in organic keyword rankings, improving visibility for high-value search terms.
Boosting Conversions
Optimised calls to action and improved user journeys led to a 197% increase in key conversions, including phone calls and contact form submissions, demonstrating that visitors were taking the desired actions.
Improving User Engagement
Engaged sessions across all channels rose by 164.24%, showing that visitors were interacting more deeply with the site. Average engagement time increased by 75%, reflecting a more compelling and user-friendly experience.
