Thrive Childcare Achieves 57% Traffic Growth and 12.7k Local Enquiries with SEO Campaign
What we did
As a leading provider with 48 nurseries, Thrive Childcare needed a digital strategy that matched the scale and quality of its real-world operations. Their goal was to engage prospective parents and drive sustainable growth across all locations. We partnered with them to build a robust digital ecosystem combining Web, SEO, Paid Search, and Paid Social.
Business Objectives
Thrive Childcare’s primary goal was to translate its real-world reputation as a leading provider into digital dominance. Their objectives were:
Establish National Authority: To build a foundational online presence that positioned the main Thrive Childcare brand as a trusted authority and thought leader in early childhood development.
Drive Local Enquiries: To move beyond brand awareness and generate a measurable pipeline of real-world enquiries (specifically nursery tours and registrations) for each of their 48 individual locations.
Unify Digital Presence: To create a cohesive digital strategy that aligned their main website, local listings, and paid media efforts, ensuring parents received a consistent, high-quality experience at every touchpoint.
Achieve Sustainable Growth: To implement a long-term strategy that would deliver a continuous, growing stream of qualified organic traffic and leads.
SEO Strategy
Our SEO approach focused on two key pillars: building national authority and amplifying local presence across 48 nurseries.
Building Authority
We started with a full technical audit to optimise site performance, fix crawl issues, and strengthen internal linking and schema markup. A targeted content strategy followed — creating valuable resources for parents and positioning Thrive as a trusted expert in early childhood education.
To boost credibility, we ran a digital PR and outreach campaign that earned high-quality backlinks from leading parenting, education, and national news outlets, elevating domain authority.
Local Amplification
With national visibility established, we shifted to local optimisation. Each nursery’s Google Business Profile and Bing Places listing was refined with location-specific keywords, posts, and event updates. As authentic reviews grew, rankings and visibility improved — turning local searches into direct enquiries, calls, and tour bookings.
The Results
Our integrated, SEO-led strategy delivered transformative and measurable growth for Thrive Childcare, establishing a powerful and sustainable engine for new enquiries across all locations.
57% Increase in Website Traffic
Our foundational SEO and content strategy dramatically increased organic visibility, resulting in a 57% surge in qualified traffic from parents actively seeking childcare solutions.
885 Organic Conversions
This new traffic converted. We tracked 885 direct organic conversions (such as form-fills for tours and prospectus downloads) on the main website, demonstrating a clear ROI from our content and technical efforts.
12.7k Phone Calls Initiated via Google Maps
Our focused local SEO strategy was a phenomenal success. By meticulously optimising all 48 nursery listings, we generated 12,700 phone call enquiries directly from Google Maps, proving the powerful link between hyper-local online visibility and real-world parent engagement.
