75% Year-on-Year Growth for Tiles & Trims
What we did
Tiles & Trims partnered with us to scale their performance marketing activity and bring more predictability to their online sales. Through a combination of campaign restructuring, feed optimisation, and value-based segmentation, we delivered substantial year-on-year gains – increasing revenue by 75%, boosting conversion rate by 35%, and reducing cost per conversion by 9%, even within a more competitive market.
The Challenge
Before working together, the account struggled with:
- An inconsistent campaign structure that prevented efficient scaling
- Limited visibility across product value tiers
- Underperforming Shopping segments due to incomplete feed data
- High-value product categories failing to convert reliably
- Competitive CPC pressure during seasonal periods
With high-value items and multiple specialist brands, the business needed a more structured PPC approach that separated product tiers, protected ROAS, and maximised profitable growth.
Our Approach
We focused on restructuring the account, improving product data, and scaling what worked – while controlling spend in weaker areas.
1. Restructured campaigns for better control
We split campaigns by product value (low, mid, high), added dedicated brand/manufacturer campaigns, and built a clearer structure that allowed us to scale profitable segments while limiting spend on less efficient ones.
2. Improved the product feed
We optimised titles, categories, and other key product attributes, fixed missing data, and strengthened product segmentation. This boosted Shopping visibility and improved conversion rates.
3. Scaled high-performing campaigns, reduced waste
We pushed budget into campaigns delivering strong ROAS and restricted spend on underperformers until efficiency returned.
4. Introduced new campaigns to capture more demand
We launched long-tail Search campaigns, manufacturer Shopping campaigns, DSA for promotions, and more structured pMax variations to test new campaign approaches.
5. Continuous optimisation throughout the season
Regular, consistent reviews allowed us to adapt to market competitiveness, push strong SKUs, refine bidding, and maintain stable ROAS during peak periods.