SEO Agency Manchester

Are you finding it challenging to keep pace with the constantly shifting landscape of search engine algorithms? It’s a common hurdle. As search engines like Google refine their methods, competition intensifies, and staying visible becomes increasingly complex for businesses in Manchester.

Our dedicated team of SEO specialists is here to navigate your business through these algorithmic complexities. We’re committed to securing the online credibility and visibility your Manchester enterprise deserves. Employing a comprehensive and transparent approach, we collaborate closely with you to understand your specific business objectives and challenges. Our goal is to help you outperform competitors and achieve prominent rankings on Google and Bing, connecting you with your Manchester audience.

Our SEO Toolkit

Robust Technical SEO

A flawless technical setup is the bedrock of any impactful SEO campaign. Our SEO experts ensure your website is easily discoverable (crawled) and effectively categorised (indexed) by search engines. If Google struggles to understand your site’s structure, potential Manchester customers will too. We optimise site speed, mobile-friendliness, and overall site architecture for peak performance.

Strategic On-Site Optimisation

On-site optimisation is all about refining your website’s content to resonate with both your target audience and search engines. This encompasses everything from compelling sales copy and informative blog posts to the crucial metadata, schema markup, and image alt-texts that search engines analyse. Our specialists conduct in-depth research into your Manchester market and industry to develop a content strategy focused on conversions, enhancing your site to attract and engage high-value website traffic.

Authoritative Off-Site Optimisation

Securing top search rankings in a competitive market like Manchester extends beyond on-page tweaks. Building your website’s authority and trust through strategic off-site SEO is paramount. We identify and cultivate high-quality, relevant backlinks from reputable sources, local Manchester citations, and industry-specific platforms. This comprehensive off-site strategy significantly boosts your website’s reputation, search engine standing, and referral traffic.

Core Elements of Our Manchester SEO Approach

Link Building & Digital PR

Link building remains a vital element of effective SEO. We concentrate on acquiring high-authority backlinks from relevant Manchester and UK-wide business directories, alongside seeking out valuable Digital PR and collaborative content opportunities on respected websites. This drives targeted traffic directly to your services and elevates your brand’s profile within the Manchester digital space.

Compelling Content Marketing

Our on-site SEO strategy leverages proven tactics, including meticulous keyword integration, strategic site architecture planning, and the creation of well-structured, engaging content. We develop detailed, user-centric, and authoritative content that directly addresses the search intent of your potential Manchester customers, ensuring your website becomes a go-to resource in your niche.

Outreach Marketing

Proactive outreach marketing is essential for significantly improving your organic search visibility in the bustling Manchester market. By building relationships with influential bloggers, local Mancunian journalists, and key industry publications, we create opportunities to share valuable content that earns authoritative backlinks, thereby increasing your website’s domain authority and reach.

Precise Keyword Research & Mapping

Thorough keyword research and strategic mapping form the cornerstone of every successful SEO initiative we undertake for businesses. Our team invests time to deeply understand your business model, target the right audience in Manchester, and the competitive landscape. This allows us to pinpoint the most effective keywords that will drive not just traffic, but qualified leads and conversions.

Insightful Conversion Reporting & Analytics

Meaningful conversion reporting is key to gauging the true impact and ROI of your SEO investment. By meticulously configuring Google Analytics and other tracking tools, we ensure accurate data collection and provide clear, insightful reports. This data-driven approach allows us to continuously refine our strategies, focusing on the activities that deliver the most significant results for your Mancunian business.

Melanie Hawkett

12:46 19 Jan 26

Platform81 have a fantastic team behind them. We are over the moon with our website and feel safe in the knowledge that it is responsive and fit for the future. Thankyou

Iain Twiss

14:07 15 Jan 26

We have worked with Platform 81 for several years and they are always a pleasure to deal with. True experts in their field, the team are all incredibly friendly and have supported us immensely.

Andrew Percy

09:09 19 Nov 25

It has been a pleasure working with the team at Platform 81. No request or change is too much, they are always accomodating and always willing to help. I would highly recommend them to any company looking to develop their web presence.

Claire Dickinson

14:56 02 Oct 25

It has been a pleasure working with the Platform81 team during our website transformation process. They have taken our rebranded assets and created a digital presence that not only showcases who we are today, but also what we aspire to be as a brand in the future too. Every aspect of the process was carefully considered and it created a great amount of peace of mind knowing our website was in safe hands. Thank you to Eve, Brad and Mark for their hard work especially.

Brittany Delany

11:34 14 Aug 25

I couldn’t recommend the Platform 81 team enough. They’ve been looking after our website for over 10 years and truly take the time to understand our business needs. Their services are constantly evolving, keeping us ahead of the competition.Callie, our account manager, is a star! She provides monthly SEO reports and a detailed breakdown of the tasks the team are working on. Our regular Teams meetings give me the chance to check in and share updates about anything new in the business.It’s great to see how the SEO reports correlate with our business turnover — we’ve recently had our busiest month to date, and the website data reflects this perfectly.

Jill Smith

08:42 12 Aug 25

The service from Platform81 has been exceptional from start to finish - they work more collaboratively than most website/tech firms, building up a great relationship with both your Brand and your team/people, and it is reflected in better results than we could have imagined. Oli in particular is FANTASTIC, I've never seen a more seamless go-live happen and his efficiency, training and assistance have been brilliant throughout.JillBrave Bold Brilliant

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