Bespoke Logo Design Services
All ServicesIt’s easy to overlook the value of a strong logo – but here at Platform81, we’re firm believers in articulating the character and personality of your brand through an image that conveys your style, substance, and sector.
Though we’re all familiar with the concept of the humble logo, many businesses continue to underestimate the various uses and benefits of a robust visual signature.
What does a good logo look like?
Obviously, no two logos will look the same (especially when Platform81 have finished injecting them with the unique flavour of your brand!).
All the same, the ingredients that make for a good logo will, as our design experts can tell you, share some common qualities.
At their core, all logos have the same goal: to represent your organisation, brand, or business through the use of imagery and text perhaps to represent or give an impression of its purpose.
But what’s the secret sauce that elevates a logo to the next level?
While it’s important to represent your brand’s purpose, it’s equally necessary (but far harder to achieve!) to give a firm sense of your brand’s character. The beauty of a logo lies in its ability not only to communicate what you do, but the personality you bring to your work.
What are the business benefits of your logo?
A user interface is the point of interaction between the user and a digital device or product, like the touch screen on your smartphone, or the touch pad you use to select a coffee from the coffee machine.
Usually developed using HTML, CSS or JavaScript, UI design takes into consideration all the visual, interactive elements of a product interface that impact the first impression of the user, including buttons, icons, spacing, typography, imagery, colour schemes and more.
Our team of experienced designers will consider each and every visual aspect of the user’s journey, including all the individual screens and touch points that the user might encounter – think tapping a button, scrolling down a page or swiping through an image gallery. Our goal is to visually guide the user through an accessible, inclusive and intuitive experience that is both consistent, coherent and aesthetically pleasing.
How can Platform81 help?
When it comes to website design, UX and UI complement each other – you can’t have one without the other. In today’s competitive market, getting both aspects right is an absolute must.
While UX design essentially maps out the user journey through identifying and solving user problems, UI design focuses on all the details that make this journey possible. Both elements work hand-in-hand and are crucial in creating an easy, insightful and efficient application.
By taking advantage of every user experience tool and technique at our disposal, we guarantee your website will be as functional as it is beautiful, whilst also ensuring users can easily and intuitively find what they need.
Platform 81 provided us with an excellent service. From the start the communication was good, the team were knowledgeable, helpful and friendly and clearly keen to provide a solution that worked for us.
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Frequently Asked Questions
Why can't I just use an online logo maker? It seems much cheaper.
A: You can, but it’s a bit like comparing a Pot Noodle to a proper Sunday roast. Those online tools spit out generic icons and fonts that thousands of other businesses are probably using. A logo from us is a proper investment. You’re not just getting a file; you’re getting strategic thinking, deep-diving into what your business stands for, and a completely bespoke design crafted by professional designers to make you stand out in your industry.
What's your process for designing a logo? Do we just give you an idea?
A: It all starts with a good chat. We kick things off with a proper deep dive to get under the skin of your business, your audience, and your ambitions. We want to know what makes you tick. From there, our designers get to work on a range of initial concepts. It’s a collaborative process from start to finish – we don’t just disappear and expect a ‘ta-da!’ moment at the end.
How long does it take to get a new logo designed?
A: We don’t rush creativity. A full logo design process, from our initial chat to you getting your final files, typically takes between 2-4 weeks. This gives us enough time for the important stuff: research, developing different creative ideas, and bouncing feedback between us to refine the designs. A quick job is rarely a good job when it comes to something this important.
What do we actually get at the end of the process? Is it just a JPG file?
A: You get the whole works. We’ll supply your new logo in a full range of file formats (like EPS, SVG, PNG, and JPG) so you’re covered for every possible use, from putting it on your website or social media to getting it printed on a massive sign or the side of a van. You’ll also get it in full colour, black, and white versions. We make sure you’re armed with everything you need.
How much input will we have? We're worried we'll get something we don't like.
A: You’ll have loads of input – it’s your logo, after all! We see it as a partnership. You bring the expert knowledge of your business, and we bring the design expertise. We have dedicated feedback stages built into the process, so you can share your thoughts and we can make sure the final design is something you’re absolutely chuffed with.
What if we don't like the first designs you show us?
A: No dramas. The design process is a journey, and the first concepts are all about getting the conversation started. Sometimes seeing what you don’t like is just as useful as seeing what you do. We build rounds of revisions into our process, so we’ll take your feedback on board and go back to the drawing board to tweak and refine things until we nail it.
How do you make sure our new logo won't look like someone else's?
A: Everything we create is 100% bespoke and starts with a blank page. We don’t use templates or recycled ideas. Our designers do their homework to see what your competitors are doing, not to copy them, but to make sure your new identity stands out and is unique to you. The goal is to make you memorable for all the right reasons.
A logo is just one small part of our brand. How does it fit in with everything else?
A: That’s a sharp observation. Your logo is the cornerstone of your brand identity, but it doesn’t work in isolation. We design it with the bigger picture in mind – how it will look alongside your imagery, on your website, and with your brand’s tone of voice. A logo design project is often the first step in building a full brand identity, which is something we can also get stuck into.
Will the logo work everywhere we need it to – on the website, on a van, on uniforms?
A: Absolutely. This is at the front of our minds throughout the design process. We create robust, versatile logos that are designed to be effective whether they’re tiny in a browser tab or blown up on an exhibition stand. We test it to make sure it’s legible, impactful, and recognisable, no matter the size or application.
Do you offer different logo design packages or is it one set price?
A: We don’t do rigid, off-the-shelf packages because every business’s needs are different. We’ll have a chat with you first to understand the scope of what you’re after. Based on that, we’ll give you a detailed, transparent quote so you know exactly what’s included. It’s all about providing the right value for your specific project.