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SEO Agency Manchester

Manchester is a digital battleground. To win here, "standard" SEO isn't enough. We deliver high-octane strategies designed to outperform the city’s most aggressive competitors in tech, finance, and retail. We focus on data-led growth, using advanced competitor analysis to identify the weaknesses in your rivals' strategies and exploit them.

Whether you are a Northern Quarter startup or a Spinningfields corporate, we build the visibility you need to capture significant market share.

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Our SEO Toolkit

Robust Technical SEO

A flawless technical setup is the bedrock of any impactful SEO campaign. Our SEO experts ensure your website is easily discoverable (crawled) and effectively categorised (indexed) by search engines. If Google struggles to understand your site’s structure, potential Manchester customers will too. We optimise site speed, mobile-friendliness, and overall site architecture for peak performance.

Strategic On-Site Optimisation

On-site optimisation is all about refining your website’s content to resonate with both your target audience and search engines. This encompasses everything from compelling sales copy and informative blog posts to the crucial metadata, schema markup, and image alt-texts that search engines analyse. Our specialists conduct in-depth research into your Manchester market and industry to develop a content strategy focused on conversions, enhancing your site to attract and engage high-value website traffic.

Authoritative Off-Site Optimisation

Securing top search rankings in a competitive market like Manchester extends beyond on-page tweaks. Building your website’s authority and trust through strategic off-site SEO is paramount. We identify and cultivate high-quality, relevant backlinks from reputable sources, local Manchester citations, and industry-specific platforms. This comprehensive off-site strategy significantly boosts your website’s reputation, search engine standing, and referral traffic.

Core Elements of Our Manchester SEO Approach

Compelling Content Marketing

Our on-site SEO strategy leverages proven tactics, including meticulous keyword integration, strategic site architecture planning, and the creation of well-structured, engaging content. We develop detailed, user-centric, and authoritative content that directly addresses the search intent of your potential Manchester customers, ensuring your website becomes a go-to resource in your niche.

Outreach Marketing

Proactive outreach marketing is essential for significantly improving your organic search visibility in the bustling Manchester market. By building relationships with influential bloggers, local Mancunian journalists, and key industry publications, we create opportunities to share valuable content that earns authoritative backlinks, thereby increasing your website’s domain authority and reach.

Precise Keyword Research & Mapping

Thorough keyword research and strategic mapping form the cornerstone of every successful SEO initiative we undertake for businesses. Our team invests time to deeply understand your business model, target the right audience in Manchester, and the competitive landscape. This allows us to pinpoint the most effective keywords that will drive not just traffic, but qualified leads and conversions.

Insightful Conversion Reporting & Analytics

Meaningful conversion reporting is key to gauging the true impact and ROI of your SEO investment. By meticulously configuring Google Analytics and other tracking tools, we ensure accurate data collection and provide clear, insightful reports. This data-driven approach allows us to continuously refine our strategies, focusing on the activities that deliver the most significant results for your Mancunian business.

Testimonials

Don’t just take our word for it

5.0 See our 65+ Google Reviews
Rosina Kelly
Rosina Kelly
16:01 03 Feb 26
We use Platform 81 for their web services, the team are always really responsive, quick to action and creative. They initially designed our website and were easy to work alongside, we have continued to develop and update the site and they continue to be a great asset. I'd highly recommend their team.
Melanie Hawkett
Melanie Hawkett
12:46 19 Jan 26
Platform81 have a fantastic team behind them. We are over the moon with our website and feel safe in the knowledge that it is responsive and fit for the future. Thankyou
Iain Twiss
Iain Twiss
14:07 15 Jan 26
We have worked with Platform 81 for several years and they are always a pleasure to deal with. True experts in their field, the team are all incredibly friendly and have supported us immensely.
Andrew Percy
Andrew Percy
09:09 19 Nov 25
It has been a pleasure working with the team at Platform 81. No request or change is too much, they are always accomodating and always willing to help. I would highly recommend them to any company looking to develop their web presence.
Claire Dickinson
Claire Dickinson
14:56 02 Oct 25
It has been a pleasure working with the Platform81 team during our website transformation process. They have taken our rebranded assets and created a digital presence that not only showcases who we are today, but also what we aspire to be as a brand in the future too. Every aspect of the process was carefully considered and it created a great amount of peace of mind knowing our website was in safe hands. Thank you to Eve, Brad and Mark for their hard work especially.
Brittany Delany
Brittany Delany
11:34 14 Aug 25
I couldn’t recommend the Platform 81 team enough. They’ve been looking after our website for over 10 years and truly take the time to understand our business needs. Their services are constantly evolving, keeping us ahead of the competition.Callie, our account manager, is a star! She provides monthly SEO reports and a detailed breakdown of the tasks the team are working on. Our regular Teams meetings give me the chance to check in and share updates about anything new in the business.It’s great to see how the SEO reports correlate with our business turnover — we’ve recently had our busiest month to date, and the website data reflects this perfectly.
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