Instagram Marketing Agency

A: Good question! While they’re owned by the same company, they’re different beasts. Instagram is a highly visual platform where aesthetics and snappy video content are king. A strategy that works on Facebook won’t necessarily fly here. We tailor our approach specifically for Instagram, focusing on creating a visually cohesive feed, nailing your brand’s look and feel, and tapping into features like Reels and Stories that are massive for engagement on the platform.

A: It’s all about stopping the scroll. We focus on creating top-notch, eye-catching visuals, whether that’s through crisp graphics, high-quality photography, or engaging video. We’ll work with you to understand what makes your brand tick and translate that into a visual style that’s consistent and looks the business. It’s not just about pretty pictures; it’s about creating content that tells a story and makes people want to connect with you.

A: In a word, yes! They’re absolutely massive. Reels are your best bet for reaching people who don’t follow you yet, a bit like a mini TV ad. Stories are brilliant for showing the more human, behind-the-scenes side of your brand and keeping your current followers engaged. We don’t just post to your main grid and call it a day; we build a proper content plan that uses Stories and Reels to their full potential, because that’s where a huge amount of the action happens.

A: It’s all about building a path from their feed to your checkout. We do this by building genuine trust and interest with great content, first and foremost. Then, we use clear calls-to-action, make your ‘link in bio’ work hard, and leverage features like Instagram Shopping. For service-based businesses, it’s about driving them to your DMs or website to make an enquiry. It’s not just about getting followers; it’s about getting the right followers and making it dead easy for them to buy from you.

A: Absolutely. If you’re selling products, Instagram Shopping is a game-changer. We can help you get it all set up, creating a seamless shopfront right on your profile. This means we can tag products directly in your posts and stories, allowing users to browse and buy with just a few taps. It shortens the journey from discovery to purchase and makes the whole experience slicker for your customers.

A: Hashtags are powerful when you use them right. We ditch the spammy approach of just plastering 30 irrelevant tags on a post. Instead, we do our homework and build a tiered hashtag strategy. This includes a mix of popular, niche, and branded hashtags that are actually relevant to your business and the specific content of the post. It’s about getting your content seen by the right people, not just anyone.

A: If influencer marketing is a good fit for your brand, we approach it strategically. We don’t just look for accounts with a load of followers. We find genuine influencers whose audience properly matches your target customer and whose values align with your own. We focus on building authentic partnerships that result in content that doesn’t feel like a forced, cheesy ad.

A: While we keep an eye on follower growth, we’re much more interested in the metrics that show us your account is making a real impact. We’ll track things like your engagement rate (how many people are interacting with your content), reach and impressions (how many people are seeing it), website clicks from your bio, the number of DMs, and for e-commerce, sales generated through the platform. We report on the stuff that actually matters to your business goals.

A: Yes, paid advertising on Instagram is a core part of what we offer and it’s a brilliant way to get your message in front of a highly targeted audience. We can manage the whole process – from designing the ad creative and writing the copy to defining the audience, managing your budget, and reporting back on how it all performed. It’s the perfect way to give your best content a proper boost.