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Conversion rate optimisation

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CRO, or Conversion Rate Optimisation, refers to the process of analysing every single element of your website on a continuous and consistent basis with the aim to earn more conversions, leads and sales for your business.

Conversion rate optimisation
Conversion rate optimisation
Conversion rate optimisation

However, even a steady stream of traffic means nothing if it’s not converting into paying customers, sales or clients. Optimising your conversion rate is an essential part of digital marketing, and one we know well here at Platform 81.

Our award-winning team combine their technical knowledge with appealing content and access to a network of influencers to help move your website in the right direction. By keeping on top of the latest developments, we’re able to maintain active SEO and CRO, successfully attracting thousands of qualified leads and ensuring your site delivers cost-effective conversions for years to come.


SEO and CRO work together to drive results in the form of rankings and conversions. SEO (Search Engine Optimisation) is the process of boosting your website’s rankings in search engines’ organic results. When your site ranks at the top of search results, more people can find your business, visit your site, and ultimately make a purchase.

While SEO focuses on boosting traffic to your site, CRO aims to convert that traffic by encouraging more people to take action – whether that be signing up to your newsletter, filling out a contact form, or making a purchase. In other words, CRO helps you convert more of the traffic you drive with SEO.

Why is it important?

Search engines are constantly evolving over time. Not only is competition increasing, but guidelines are becoming more technical and page one search rankings are proving harder and harder to achieve – which is where we come in. At Platform 81, we ensure that every single component of your website helps answer searchers’ queries, moving them closer to becoming customers as a result.

Our holistic SEO and CRO services include the creation of precise title tags and meta descriptions which accurately describe what users can expect to find on your site, helping drive more relevant traffic, while seeing engagement metrics rise and bounce rates drop.

In addition to this, we focus on optimising your content for mobile, making it easier for users to find the information they need clearly and efficiently, so you don’t miss out on valuable leads and conversions. With our technical expertise and 15+ years of industry experience, your site’s credibility and visibility are all but assured.

How can Platform81 help?

SEO and CRO should go hand-in-hand to reach and convert leads. Optimising a website to rank in Google results as well as convert site visitors requires time and expert insight – something which we have plenty of here at Platform81.

By utilising CRO tools such as Google Analytics, we can collect and analyse user data, then optimise your content by including elements that convert more visitors. As campaigns progress, it allows us to invest more time in the activities that are seeing the best results.

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