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As the foundation of your business’s online presence, your website should effectively allow visitors to learn about your company, find your contact information and most importantly, purchase your product(s) or service(s) with ease.
Website maintenance
Website maintenance
Website maintenance
An out-of-date website that doesn’t work properly can mean you may miss out on significant opportunities such as new leads and sales – which is where website maintenance comes in. Regularly checking your website for issues, resolving any problems that arise and keeping all content up to date is crucial in keeping your website functioning at its best.
At Platform81, our expert team of web developers and designers deliver technical expertise and design flair to every single project, guaranteeing a stand-out website that features an engaging layout, simple UX and content that has real impact.
First impressions count
We understand that your website is one of the first chances you get to make an impression, so if it’s not up-to-date and functional, you run the risk of losing potential customers who may continue their search elsewhere and visit a competitor’s site instead. If your website looks unprofessional, customers may think that your business is, too.
With research proving that 94% of first impressions relate to web design, we can help you take your online presence to the next level by ensuring that your website is not only aesthetically pleasing, but informative and easy to use too.
The role it plays in purchasing decisions
Studies show that 87% of consumers carry out some form of online research before making a purchase. With this in mind, your website plays a crucial role in guiding users toward this action. In the case of an ecommerce business, your site facilitates purchases, so if it doesn’t work properly, you’ll miss out on potential sales.
User experience is highly important too. Among consumers who have a poor user experience on a site, 89% will shop with a competitor instead. Regular maintenance helps prevent poor user experiences and encourages prospective customers to stay on your site and make a purchase.
Additional benefits
Keeping your security systems up to date as part of your website maintenance can help protect your site from possible cyber threats. Repairing damage caused by cyber-attacks is often costly – and you may lose customers who no longer trust your company with their personal information. Maintaining your security protections will allow customers to feel more comfortable when making purchases on your site.
Website maintenance also supports your SEO strategy. If Google can see that users frequently leave your website shortly after arriving at it, this may indicate that your site isn’t relevant. An increase in bounce rate can lead to lower rankings in search results, which means you’ll drive less traffic to your site. Persistent technical or security issues and/or an outdated website design, structure, or content all contribute to diminishing your search engine rankings.
Measurable results
At Platform81, publishing your site is just the beginning. We offer numerous structured support contracts and packages – mainly aimed around WordPress websites – that are specifically created to give you peace of mind.
Expertly tailored to your requirements, our support packages consist of monthly WordPress and plugin updates, website backups, priority ticketing support and more – designed to ensure that your site is always up to date and functioning in the best possible way.