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E-commerce Website Design Stockport
All ServicesThe era of online shopping is well and truly upon us, with global ecommerce sales expected to reach £6 Trillion by 2024. With customers more inclined than ever towards purchasing online, there has been an explosion in the ecommerce sector.
IN A RUSH? JUMP AHEAD
As audiences become more discerning when it comes to online shopping, a successful ecommerce site must provide a seamless, user-friendly experience with a frictionless and satisfying journey for the customer.
At Platform 81, we specialise in making selling simple. By developing bespoke and fully integrated ecommerce websites, we create a shopping experience designed to turn clicks into conversions, and ensure your customers return time and time again.
Choosing your platform
When it comes to creating an effective and successful ecommerce site, WooCommerce and Shopify both offer two powerful platforms for powering your online business.
WordPress has become a powerhouse for ecommerce websites due to its flexibility and popularity and provides a solid foundation for your website. However, to start selling directly from your site, you need to add ecommerce functionality with a plugin such as WooCommerce. This feature-rich platform covers more than a third of the entire online shopping market, and will allow you to manage inventory, add payment gateways and shipping options.
Shopify is a complete ecommerce platform, utilised by many leading brands worldwide including Red Bull and Penguin Books, and has its own app store offering additional features to improve your ecommerce site. It is designed to grow with your business as you scale, offering powerful tools to manage your online content.
Our developers have extensive experience in both and will help you choose the platform that works the best for your business needs.
A user-driven experience
Whatever platform you choose to go with, if you want your ecommerce website to stay relevant and competitive in a rapidly expanding landscape, while driving those all-important conversions, there are certain things your site must do. Luckily, at Platform81, we can guide you through the entire process, and ensure your ecommerce site can stand up to the competition, whether you’re selling a single product or thousands of products across different lines.
Simplicity is the goal of any good design, and this holds especially true for ecommerce websites. 76% of consumers say the most important characteristic of a website is its ease of use. Creating a smooth pathway from the landing page to the checkout is key for creating a frictionless experience, removing any potential obstacles to purchase. Similarly, your website should be integrated with multiple payment gateways, providing a quick and effortless shopping experience.
With the decline in brick-and-mortar stores, ecommerce sites must also provide an experience that truly captivates their target audience. Whether through interactive experiences, wishlists, or simply killer content and imagery, your website should delight customers at every stage of their journey.
How can Platform81 help?
Our team of design and development experts are on hand to help you create an ecommerce website that services the needs of your business and your customer. Our process begins with an in-depth analysis of your business and your objectives, so we can create a site that meets you where you are, and truly represents your brand.
There is no one-size-fits-all when it comes to the design and execution of your ecommerce website, and we work to combine our industry knowledge of what makes a good site with your understanding and experience, ensuring the entire process is underpinned by your goals.
Our expert developers will take care of everything, from payment gateways to cross-browser and device functionality. Our robust development process means we will test and test again to ensure your website not only looks the part, but is optimised for security, reliability, and ease of use.
What’s more, Platform81’s award-winning designers and developers will ensure your website works harder for you, and our hosting, maintenance and optimisation services take care of your website, so you can focus on taking care of business.
Frequently Asked Questions
What e-commerce platforms do you build on, and how do you choose the right one for us?
We’re not tied to just one platform; we’ve got loads of experience with leading systems like Shopify and WooCommerce. The key thing is choosing the platform that’s best for your business. We’ll have a chat about what you’re selling, your business size, your future plans, and your budget before recommending the best tool for the job.
How long does it take to build an e-commerce website that’s ready to start selling?
Building a robust online shop takes a bit more doing than a standard brochure website. Typically, you’re looking at anywhere from 10 to 16 weeks from our kick-off meeting to launching a site that’s ready to take orders. This depends on the complexity, the number of products, and how quickly we can get things like content and product information from you. We don’t cut corners, especially when it comes to getting your online checkout flowing smoothly.
What's your secret sauce for building e-commerce sites that actually convert browsers into buyers?
There’s no single magic ingredient, but it’s a blend of understanding your customer’s journey, creating a super-clear navigation so they can find what they want fast, top-notch product presentation (great photos and descriptions are key!), and a dead simple, trustworthy checkout process. We also make sure it’s lightning fast and works a treat on mobiles, because no one hangs around for a slow, clunky shop.
Will our new e-commerce site be able to take secure payments easily?
Absolutely. This is non-negotiable. We integrate with all the major secure payment gateways like Stripe, PayPal, and others, ensuring your customers’ details are kept safe and sound. We make sure the payment process is seamless and inspires confidence, because trust is massive when it comes to online sales.
How easy will it be for us to manage our products, orders, and stock levels?
We build our e-commerce sites on platforms that are designed to make your life easier. You’ll have a user-friendly backend where you can add new products, update prices, manage stock, track orders, and all that jazz, without needing a degree in computer science. We’ll give you training too, so you feel confident from day one.
Can you help us set up different shipping options for our customers?
Aye, we can. We know shipping can be a bit of a minefield, so we’ll help you configure various shipping rates and options – whether it’s based on weight, location, flat rates, or free shipping offers. If you use specific couriers, we can often integrate with their systems too, to make your fulfilment process smoother.
How do you make sure our products actually get found by customers on Google?
SEO for e-commerce is baked in from the start, not bolted on as an afterthought. We build sites with clean code, logical structures, and make sure your product pages are optimised with the right keywords, compelling descriptions, and high-quality images. This gives your products the best chance of showing up when potential customers are searching.
What do you do to stop shoppers abandoning their carts halfway through checkout?
Ah, the dreaded abandoned cart! We tackle this by making the checkout process as quick, clear, and painless as possible – no unnecessary steps, no surprise costs sprung at the end. We also ensure it’s fully secure, displays trust signals, and works perfectly on all devices. Sometimes, we can even set up automated reminder emails for those who do wander off.
We’ve already got an online shop on another platform – can you move us over?
Yes, in most cases we can help you migrate your existing products, customer data, and order history to your new Platform81 e-commerce site. It can be a bit of a fiddly job, but we’ve got the experience to make the transition as smooth as possible, minimising any disruption to your business.
What happens after our e-commerce site goes live? Do you offer ongoing support?
We don’t just build it and scarper! We offer ongoing support and maintenance packages to keep your online shop running smoothly, securely, and up-to-date. Whether it’s a technical hiccup, help with a new feature, or advice on how to grow your sales, we’re here to help you make the most of your investment.
How do you make sure our online shop works a treat on mobile phones?
With so many people shopping on their phones these days, a mobile-first approach is crucial. Every e-commerce site we build is fully responsive, meaning it automatically adapts to look and work brilliantly on any screen size – from a big desktop monitor right down to the smallest smartphone. We test it rigorously to make sure the shopping experience is top-notch, no matter the device.
Can the website handle things like different product sizes, colours, customer reviews, and discount codes?
Definitely. These are all pretty standard features for a proper e-commerce setup. We’ll make sure your site can handle product variations (like sizes, colours, materials), allow customers to leave reviews (great for building trust!), and let you easily create and manage discount codes or special offers to help drive sales.
Testimonials