Facebook Advertising Services
All ServicesEffective marketing requires being where your customers are, and with over 2 billion users worldwide, there’s a good chance your audience are on Facebook.
Facebook’s user-base is not only the largest of all the social media channels, but it also offers a wide scope of different demographics and audience segments, and if done right, can provide an excellent return on investment.
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- Precision targeting
- Creating the right ads
- Keeping your audience engaged
- How can Platform81 help?
With our team of social media experts boasting several years of experience in Facebook ads, we can create and refine campaigns that not only align with your overall business objectives and marketing budget, but also reliably generate higher click-through rates, better conversions and more meaningful engagements.
Precision targeting
With a platform as large as Facebook, there is no one-size-fits-all solution to advertising – which is why before we create a bespoke campaign for your business, we will take the time to really get to grips with your customer’s journey and typical buyer personas, and build target audiences based on self-identified interests, behaviours, locations and demographics, ensuring each of your ads reaches the right person at the right time.
There are three types of advertising audiences on Facebook: saved audiences, custom audiences and lookalike audiences. We create in-depth campaigns that incorporate the right audience, using Insights and the Facebook Pixel to ensure your collected data is being used to your advantage.
Creating the right ads
Facebook offers multiple different ad formats including image ads, video ads and carousel ads. By getting under the skin of your business and understanding your unique marketing objectives, we are able optimise your ad spend across the most appropriate formats based on what you want to accomplish, whether this is brand awareness, increased web traffic or overall conversion rate.
Once we’ve identified how these different formats best fit into your overall campaign, we will create effective ads utilising killer copy, visuals and video that lead with value and have a clear call-to-action.
Keeping your audience engaged
While Facebook is an excellent choice for discovering new audiences and driving site traffic and conversions, it also has the added benefit of helping you nurture your existing audience and drive additional engagement, increasing your social signals and bolstering your search presence.
Our tailored Facebook ad campaigns not only help you to reach your primary marketing goals, but work to keep your existing follower base engaged and your brand firmly in their consideration.
How can Platform81 help?
At Platform81, we run constant tests to experiment and find the most effective ads for each of your campaigns to ensure they resonate with your target audience segments.
We use the performance data from your Facebook ads to generate actionable insights, ensuring we are always refining and optimising each of your campaigns to reach your marketing goals and help achieve your overarching business objectives.
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Frequently Asked Questions
Can't I just hit the "Boost Post" button and call it a day?
Right, let’s be clear: “Boosting” is not the same as running a proper ad campaign. Boosting is a quick way to get eyes on a post, but it lacks the sophisticated machinery under the bonnet. Using Facebook Ads Manager allows us to use precision targeting, set specific conversion objectives (like sales or leads, not just “likes”), and control exactly where your budget goes. Boosting is often vanity; proper campaigns are about sanity—and ROI.
Here is an FAQ section tailored for your Paid Facebook Marketing landing page. I have maintained the authoritative, "straight-talking expert" tone—avoiding basic definitions and focusing on the questions that business owners actually worry about regarding budget, targeting, and ROI. Frequently Asked Questions Can't I just hit the "Boost Post" button and call it a day? Right, let’s be clear: "Boosting" is not the same as running a proper ad campaign. Boosting is a quick way to get eyes on a post, but it lacks the sophisticated machinery under the bonnet. Using Facebook Ads Manager allows us to use precision targeting, set specific conversion objectives (like sales or leads, not just "likes"), and control exactly where your budget goes. Boosting is often vanity; proper campaigns are about sanity—and ROI. Is Facebook really viable for B2B, or is it just for consumer products?
This is a common misconception. Yes, Facebook is great for selling trainers or tech, but decision-makers are humans, too. They scroll through their feed in the evening just like everyone else. The power here lies in Remarketing. We can track users who visited your B2B service page and serve them a high-value case study or whitepaper on Facebook days later. It keeps your brand top-of-mind during those long B2B sales cycles.
How do we ensure we aren't just burning budget on the wrong people?
This comes down to the “Audience” strategy we mentioned earlier. We don’t just guess. We use Custom Audiences (targeting people already on your email list) and Lookalike Audiences (finding new people who behave exactly like your best customers). By combining this with the Facebook Pixel installed on your site, we can see exactly who is converting and tell Facebook: “Go find more people like that.”
Do I need a massive budget to see results?
Not necessarily, but you do need a smart budget. You can start small, test different creative and copy, and then scale up what works. That said, if you spread a small budget too thin across too many audiences, you won’t get enough data to learn anything. We help you calculate a realistic spend that allows the algorithm to learn fast and start delivering a return, rather than just trickling money away.
Video, Image, or Carousel... which format actually converts?
There is no single magic bullet, which is why we test. Video is often fantastic for stopping the scroll and building brand awareness, while Carousel ads are brilliant for showcasing a product range or different features of a service. We look at your specific objective—whether that’s brand awareness or direct sales—and build the creative assets that match that goal.
What happens if our current ads aren't working?
We often see businesses struggling with “ad fatigue”—where the same audience has seen the same image too many times and stops clicking. Or, the targeting is too broad. We start by auditing your account to see where the leak is. Is it the copy? The landing page? The audience overlap? We refine the campaign based on data, not gut feeling, to turn those metrics around.