LinkedIn Marketing Services
All ServicesBusinesses have a range of social media platforms at their disposal to help grow their online presence, create sales leads, and share corporate news. However, LinkedIn is a unique proposition in the social media landscape as you can source and directly engage with key decisions makers within your target audience.
- IN A RUSH? JUMP AHEAD
- What is LinkedIn?
- Why should your business use LinkedIn?
- How can Platform81 help?
According to the latest stats, LinkedIn currently has 310 million monthly , which makes for plenty of content, networking and growth opportunities for individuals and businesses alike.
Here we’ve outlined what LinkedIn is, why your business should use it, and how Platform81 can help.
Include the link from 99firms at the beginning with ‘the latest stats’
What is LinkedIn?
Standing as one of the largest social media platforms, LinkedIn has become a leading tool to help people nurture their professional online presence for individual growth or business development.
Operating much like other social media platforms such as Facebook or Twitter, users can host their own page to share news, updates and encourage conversation with multi-media-based content covering hundreds of industries. It also provides an opportunity for individuals or businesses to comment on current industry affairs or trends to further share their messaging and build their presence online.
Whether it’s networking, business growth or professional conversations, LinkedIn has forged a place in the social media landscape to stand apart from the more generalised platforms surrounding it.
Why should your business use LinkedIn?
Because of its huge userbase and increasing popularity for businesses, LinkedIn has become a hive of engaged users, and marketing to these in the right way can yield fantastic results.
With 58 million companies on the site, LinkedIn is a valuable tool for developing your professional or business portfolio and engaging in conversation on recent news, relevant topics and current industry affairs.
As it’s a work-focused platform, a strong profile can lead to more peripheral successes in things such as employment and business partnerships digitally developed via LinkedIn.
How can Platform81 help?
Our extensive knowledge of LinkedIn and experience in developing company pages means we’re well equipped to help your LinkedIn page organically grow and generate new connections in relevant fields. From content to networking, we’ve developed strategies designed to deliver tangible results that drives not only growth, but engagement and results.
Mastering LinkedIn doesn’t stop at building a professional looking profile. Our experts will also develop an engaged network, share high-value content, and position your business as an industry leader on the platform. These all lead to your LinkedIn profile generating true value for your business through either sales leads, networking opportunities or heightened brand awareness.
Our experience with the LinkedIn business tools also allows us to analyse all aspects of the account. Insights, InMail and sponsored posts are all designed to help boost your LinkedIn presence, and we’ve got the expertise to put them to use.
For both personal and business matters, marketing via LinkedIn has become hugely valuable. Whether it’s growing your personal network, developing leads, or generally improving your online presence, LinkedIn marketing should not be overlooked. With the ability to specify industry, job role and location, targeted
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Frequently Asked Questions
Should we focus on a Company Page or Personal Profiles?
It isn’t an “either/or” situation; it’s a “both/and.” Think of your Company Page as your HQ—it validates your brand and showcases your culture. However, people buy from people. Personal profiles (especially those of your leadership team) often get significantly higher engagement because they feel more authentic. Our strategy usually involves a hybrid approach: building a robust Company Page while empowering your key team members to become thought leaders in their own right.
My industry is quite "niche". Will LinkedIn actually work?
Let’s be honest, there is no such thing as a boring industry, only boring content. Whether you manufacture industrial valves or provide commercial insurance, your target audience is on LinkedIn, and they have problems that need solving. We don’t just post generic updates; we create content that addresses those specific pain points, positions you as the problem-solver, and stops the scroll. If your decision-makers are there, we can make them listen.
How do you turn "connections" into tangible sales leads?
Collecting connections is vanity; generating conversation is sanity. We move beyond vanity metrics by focusing on engagement strategies. This means sourcing the right decision-makers (not just anyone), engaging with their content, and using strategies like InMail or targeted content to nurture them down the funnel. The goal isn’t just a bigger network; it’s to move the conversation from a LinkedIn comment to a booked discovery call.
s organic activity enough, or do we need a budget for LinkedIn Ads?
his depends on your timeline. Organic marketing builds long-term authority and trust—it’s the marathon. LinkedIn Ads (Sponsored Content) are the sprint; they allow you to target specific job titles at specific companies immediately. Ideally, a winning strategy uses both: organic to build the brand foundation, and paid ads to amplify your best content to the people who need to see it right now. We can help you determine the best split based on your goals.
How much input will you need from our team?
We do the heavy lifting, but we can’t be experts in your business overnight—that’s your job. We work as a partnership. In the beginning, we’ll need your input to understand your tone, your ideal customer profile, and your key value propositions. Once the strategy is set, we handle the creation, scheduling, and management. You get to approve the content, but we save you the headache of writing it.
Can you target specific job roles or companies?
Absolutely. This is LinkedIn’s superpower. Unlike other platforms where targeting can be a bit vague, LinkedIn allows us to be laser-focused. Want to target CTOs in the manufacturing sector in Manchester? We can do that. Want to get your content in front of Procurement Managers at Fortune 500 companies? We can do that too. Our expertise lies in using these targeting tools to ensure your budget isn’t wasted on irrelevant eyes.