Paid Social Media Marketing Agency Stockport
Most businesses treat social media ads like a lottery—boosting a post and hoping for the best. That’s not a strategy; that’s a donation to Mark Zuckerberg. You need a partner who understands how to interrupt the scroll and turn passive scrollers into active buyers. We are Platform81, the Stockport Paid Social agency that combines thumb-stopping creative with forensic data targeting.
We don’t just care about “likes” or “shares” if they aren’t putting money in the bank. We are technical experts based right here in Stockport, obsessed with lowering your Cost Per Lead (CPL) and maximising your Return on Ad Spend (ROAS). Whether you’re targeting professionals in Cheadle or shoppers in the town centre, we get your brand in front of the right people, at the right time.
Our Paid Social Services
Meta Ads (Facebook & Instagram)
The engine room of paid social. With billions of users, your customers are here—you just need to find them. We build sophisticated campaigns that target users based on their lifestyle, interests, and purchasing behaviour. Whether it’s driving e-commerce sales with catalogue ads or generating leads with instant forms, we turn the world’s biggest social network into your biggest sales channel.
LinkedIn Ads (B2B)
If you sell to other businesses, LinkedIn is non-negotiable. It allows us to be laser-focused, targeting decision-makers by job title, company size, or industry. We run high-impact campaigns that put your offering directly in front of the Directors and CEOs you want to work with. It’s expensive media, so we manage it with extreme precision to ensure every click counts.
TikTok Advertising
It’s not just for dancing teenagers; it’s a powerful commercial tool. TikTok creates viral demand like no other platform. We create authentic, “native-style” ads that don’t look like corporate sales pitches. By tapping into trends and using sound-on video strategies, we help brands reach a massive, highly engaged audience for a fraction of the cost of other platforms.
Remarketing & Retargeting
Most people won’t buy the first time they see an ad. We build smart retargeting funnels that follow your website visitors back to their social feeds. We show them the specific product they looked at or offer them a reason to come back and complete the purchase. It’s the most profitable form of advertising you can do.
Paid Social Audits
Spending money on social but not seeing the return? We can look under the hood. We conduct forensic audits of your existing ad accounts to find the leaks. We’ll check your audience overlaps, your creative fatigue, and your pixel setup to tell you exactly why your campaigns are underperforming and how to fix them.
Creative Asset Production
In paid social, the creative is the targeting. If your ads look amateur, your results will be too. Our in-house design team produces high-converting ad creatives—from carousel images to short-form video content—that align with your brand and are optimised specifically for mobile feeds. We stop the scroll so you can start the sale.
Why Partner With A Stockport Paid Social Agency?
More Than Just “Boosting Posts”
Any business owner can click “Boost Post,” but that rarely delivers a return. We use the full power of Ads Manager to build complex funnels. We don’t just target “everyone in Stockport”; we target the specific people most likely to buy, excluding those who have already bought, to ensure your budget is used efficiently.
Creative Meets Technical
Most agencies are either “creative types” who hate data or “data nerds” who make ugly ads. We are both. Because Platform81 is a full-service agency, our in-house designers create high-quality assets that look the business, while our technical team ensures the tracking and targeting are bulletproof. It’s the perfect blend of art and science.
Face-to-Face Accountability
Social media budgets can spiral if not watched like a hawk. We value transparency. Being based in Stockport means you can pop in for a coffee and run through the results with us. We’ll show you exactly how your ad spend is translating into revenue, with no jargon or “fluff” metrics to hide behind.
100% In-House UK Team
Social media relies on nuance, culture, and tone. That’s why we never farm your work out to cheap overseas teams or white-label agencies. Every piece of ad copy, every graphic, and every strategy is created right here in our Stockport office by people who understand the UK market. It means your brand voice is always consistent, your creative is always high-quality, and you can always speak directly to the person managing your campaign.
Paid Social Frequently Asked Questions
Is Paid Social better than Google Ads?
They are different tools. Google Ads captures intent (people searching for a plumber). Paid Social generates demand (showing a homeowner a new bathroom they didn’t know they wanted). Social is often cheaper for brand awareness and reaching new audiences, while Google is better for capturing people ready to buy right now. We often recommend doing both together.
How much budget do I need for LinkedIn?
We’ll be straight with you: LinkedIn is the most expensive social platform, but the lead quality is unmatched. You generally need a higher starting budget than Facebook to get traction. We usually recommend a minimum monthly spend to ensure we can gather enough data to optimise effectively. If your budget is tight, we might start with Meta to build cash flow first.
Do I need to make videos?
Ideally, yes. Video content typically outperforms static images on Facebook, Instagram, and especially TikTok. But don’t worry—you don’t need a Hollywood production crew. Authentic, simple video content often works best. We can help guide you on what to shoot, or our creative team can produce assets for you.
Why should I use Ads Manager instead of "Boosting"?
Clicking “Boost Post” is like using a blunt instrument. It gives you very limited control over who sees your ad and usually just optimises for “likes.” Using Ads Manager allows us to build complex audiences, use conversion tracking, and test multiple creatives. It’s the difference between shouting into a crowd and whispering in the ear of your perfect customer.
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