Erin Patterson

Joined Platform 81 in November 2025

Background

I graduated from the University of Manchester in July 2025 with a degree in Politics and Modern History, not the most conventional route into digital marketing, but studying how the world works in a political setting gave me a curiosity for understanding how things operate in a business setting too. Marketing has always genuinely excited me. Growing up with an interest in business and how companies attract and keep customers, moving into digital marketing felt like a natural fit.

Role at Platform 81

Since joining, I’ve been getting stuck into PPC and paid media across both lead generation and e-commerce accounts, leading on Platform 81’s organic social strategy, and dipping my toes into email marketing too. Every week brings something new to learn, and I’m genuinely excited to keep building on these skills and developing my expertise further.

Outside of Work

I’ve been dancing since I was four and still love getting to classes when I can. More recently I’ve got into yoga too, it’s become a great way to switch off. Outside of that, cooking for family and friends is basically my love language. I’m a big food lover and it’s my outlet for trying new recipes.

Erin Patterson has specialist knowledge in Paid Search Advertising, Social Media Marketing and Google Ads management.