Gethin Huws

Joined Platform81 in April 2025

Background

My route into digital marketing wasn’t a conventional one. I spent years working in the coffee industry before a chance encounter with paid advertising changed everything. Setting up ads for a coffee shop, I quickly became hooked… not just on the campaigns themselves, but on the data behind them and the satisfaction of making small, incremental improvements that compound into real results.
That curiosity led me to make the switch into a PPC career, building up experience across paid media before joining Platform 81.

Role at Platform 81

At Platform 81, I work as a PPC Specialist managing paid search and paid social campaigns across a range of client accounts.

My work focuses on:

• Google Ads campaign management and optimisation
  Tracking implementation and analytics
  Client reporting and paid media strategy

Outside of Work

Outside of work, I’m a big fan of keeping fit and socialising- balancing running and cycling with the occasional Guinness or six. I’ve recently signed up for my first half-marathon this spring, and I’m currently deep in training for it.

Gethin Huws has specialist knowledge in Paid Search Advertising, Google Ads management and Google Shopping Management.