Hayley Mayer

Joined Platform 81 in July 2023

Background

I’ve worked in marketing for most of my career, although it wasn’t part of a carefully planned path. After leaving college with no clear idea what I wanted to do, I landed a job as a junior account executive at one of the largest advertising agencies in Manchester, which turned out to be a great place to start.

At that time, digital marketing didn’t really exist, so my background is rooted in traditional advertising such as branding, print and press campaigns. I had the opportunity to work on projects for well-known household brands, including Peugeot, Adidas, Sharps Bedrooms, Bellway Homes and Kwik Save, which gave me a strong grounding in how brands are built and how effective campaigns come together.

Role at Platform81

Over time, the industry shifted, and I naturally moved into digital marketing. At Platform81, I manage and support client accounts, helping to shape strategy and drive performance across digital channels. I still genuinely love the industry and find it incredibly rewarding to work closely with clients and share in the success of the businesses we help grow.

Outside of work

I try to stay active, usually at the gym or in an Inferno Hot Pilates or Bikram yoga class. I also enjoy a good night out with friends, and I love to travel too. It’s a bit of a running joke in the office that I’m always planning my next trip.