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Allez Allez Allez We're Winning With Wolves


After two years working closely with the Wolverhampton Wanderers, we’re thrilled to have scored again by winning the brief to design and build another website for the team.

The latest project is another one for the loyal fans and supporters of Wolves, allowing them to get personally involved with their favourite team. The site allows fans to upload their photo and purchase a limited-edition programme for £7. In addition, this includes their photo being printed on a huge flag which will be displayed in the stadium, ready for when televised games can officially kick off again. Since the launch of the site, 5000 programmes have been sold so far.

With the concept needing to be implemented before televised games returned, there was a quick turnaround required, but due to our ongoing relationship and experience of working with the club brand we were able to meet the tight deadline. Responsible for both the design and build, we ensured that the design offered a clear and concise proposition, so that fans could easily understand and upload their photo followed by a secure payment.

Our Technical Director Gary said; “It was great to be working closely with Wolves on this project. A really engaging idea for the fans to be involved in and the type of project that really allows us to show our expertise with large scale ecommerce deployments. We’re looking forward to seeing the mosaic flag over the Wolves stand!”

Following the Premier League announcement that remaining games would be going ahead but behind closed doors, we knew the website was going to be inundated with fans wanting to be involved which was why planning was essential during this project. We had to ensure that the website and hosting infrastructure could handle the potential of thousands of orders a day and still remain stable.

Head of Digital at Wolverhampton Wanderers Richard Pepper said; “Platform81 delivered us an e-commerce solution, allowing supporters to upload a photo of themselves to be included on our crowd mosaic at Molineux and purchase a collector’s edition programme.
The site dealt with a huge influx of concurrent users and transactions, allowing us to sell this product at scale in an extremely short time period to a large number of supporters. It also gave us all the reporting and detail we needed to fulfil these orders in an efficient manner.
Platform81 managed all this in a matter of days, delivering the site less than a week after we pitched them the idea… a fantastic team effort.”

Visit the site now by clicking here, and be sure to keep your eye out for the fan flag when it makes it debut!

You can also see more about our work with the football club here.