Paid Search (PPC) Agency

We handle campaigns across Google Ads, Microsoft Advertising, social media platforms like Facebook and Instagram, and even more specialised platforms depending on your audience. Our team is fully certified in each platform and keeps right up to date with the latest features and best practices. We’ll recommend the best mix based on where your specific customers are hanging about online.

Unlike SEO, PPC can start driving traffic to your website pretty much as soon as the campaigns go live, often within 24 hours. That said, the first month is really about gathering data and making tweaks, so you’ll see the real quality results from month two onwards when we’ve had chance to optimise based on actual performance. It is good to remember that campaigns are classed as being in their infancy for at least the first six weeks of going live.

There’s no one-size-fits-all answer because it depends on your industry competition and goals, but we generally recommend a minimum monthly ad spend of £1,500 to get meaningful results. We’re dead honest about what your budget can achieve and won’t take you on if we don’t think we can make a proper difference with the money you’ve got available.

We go beyond simple click metrics and focus on the stuff that actually matters to your bottom line; conversions, leads, sales, and return on ad spend. Every campaign has clear KPIs agreed from the start, and we track everything back to business outcomes rather than vanity metrics that look good on paper but don’t pay the bills. Tracking is essential and we won’t set any campaigns live until we have tracking in place, as this is in best interest of the campaign and therefore performance.

Our team handles the full package, from researching keywords to writing compelling ad copy and creating eye-catching visuals that get people clicking. We work closely with you to make sure the messaging aligns with your brand voice and sales strategy, but you won’t be left scratching your head trying to write technical ad content yourself. Always share any image banks you have, and leave the editing to us.

We don’t just set up your campaigns and hope for the best, we’re in there tinkering all the time. Every account is checked on daily to check spend pacing, disapprovals, billing issues etc. Every month you’ll get a thorough performance review where we explain what’s working, what needs improving, and what we’re planning to try next.

Absolutely! We can get really granular with location targeting, whether you want to focus on Stockport and Greater Manchester, set a radius from your HQ, or target specific postcodes across the UK. Geographic targeting is one of the most powerful tools in our PPC arsenal, especially for local businesses or those with specific service areas. We also have team members with experience in targeting countries outside of the UK.

We’ll spot potential issues early through our regular monitoring and make proactive changes before small problems become big ones. If something’s genuinely not working, we’ll be straight up about it, pause what isn’t performing, and redirect budget to areas showing better returns rather than flogging a dead horse. From the outset, we’ll define what success looks like for you, allowing us to set clear KPIs to measure our performance and ensure we’re always aligned with your goals.

As a Google Partner, we benefit from direct support, exclusive industry insights, and valuable vertical data, giving your campaigns a competitive edge. We maintain our Google Partner status by consistently meeting Google’s performance targets and completing annual certification requirements.

We also use competitive intelligence tools to keep tabs on what your rivals are up to with their ad strategies and bidding. Our team is constantly learning through industry events, Google’s beta programs, and our own testing across multiple client accounts, which means we often spot new opportunities before your competitors’ agencies do.

We don’t believe in tying clients down with lengthy contracts, our standard agreement is a 3-month initial period followed by 30 days’ notice after that. We reckon if we’re doing a grand job for you, you’ll want to stick around anyway, and if you don’t, we’d rather part as mates than hold you hostage.