Generative Engine Optimisation Services
All ServicesThe way we search is changing faster than ever. It’s not just about typing a few keywords into Google anymore; people are having full-blown conversations with AI. If you want your business to be the answer they get back, you need to start thinking about Generative Engine Optimisation (GEO).
It sounds a bit sci-fi, but it’s actually quite simple: it’s about making sure the new wave of AI search engines like ChatGPT, Perplexity, and Google’s AI Overviews know exactly who you are and why you’re the expert.
The new search landscape
For years, we’ve all been fighting for the “10 blue links” on Google’s first page. But the goalposts are moving. Now, when someone asks a question, AI engines are reading dozens of websites in a split second and synthesising a single, direct answer.
If your content isn’t set up for this, the AI will simply skip over you and quote your competitor instead. GEO is about ensuring your brand is the one being cited in that summary. It’s about moving from “searchable” to “referenceable.” We help you adapt your strategy so you’re not just visible, but you’re the primary source of information.
Becoming the 'Source of Truth'
AI models are trained to look for authority. They don’t want waffle; they want facts, data, and genuine expertise. If your website is full of fluff, the AI will treat it like a dodgy rumour and ignore it.
We focus on boosting your E-E-A-T signals (Experience, Expertise, Authoritativeness, and Trustworthiness). We help you create content that is rich in data, backed by expert quotes, and structured in a way that screams credibility. We turn your site into the “grown-up in the room” that the AI relies on to build its answers.
Optimising for conversation
People don’t talk to chatbots the way they type into a search bar. Instead of typing “plumber Stockport,” they ask, “Who is the most reliable plumber in Stockport for a boiler repair?”
This shift to “natural language” means your content needs to sound more human, too. We help you pivot your keyword strategy to target these longer, conversational queries. We structure your content to directly answer the specific questions your customers are asking, using a format that AI finds easy to digest and repeat.
Technical clarity for robots
At the end of the day, these AI engines are just very clever computer programs. They need structure to understand what they’re looking at. If your website’s backend is a dog’s dinner, the AI won’t struggle to read it—it will just leave.
We use advanced structured data (Schema markup) to label your content clearly. We effectively hand-feed the robots, telling them explicitly: “This is a price,” “This is a review,” “This is a service.” By making your site machine-readable, we increase the chances of your content being picked up and featured in those prime “AI Overview” spots.
How can Platform81 help?
It’s easy to feel a bit overwhelmed by all this new tech, but you don’t need to be a computer scientist to get it right—that’s our job.
At Platform81, we keep our finger on the pulse of all these updates so you don’t have to. We’re already testing and tweaking strategies to see what makes these generative engines tick. We’ll help you future-proof your digital presence, ensuring that whether your customer is using Google, Bing, or asking ChatGPT for a recommendation, your business is the one getting the nod.
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Generative Engine Optimisation FAQ
Is SEO dead now that AI is here?
Not a chance. SEO is still the foundation of everything. GEO is just the next evolution of it. You still need a technically sound site, good backlinks, and great content. Think of GEO as a new layer on top—if traditional SEO gets you to the library, GEO makes sure you’re the book the librarian recommends.
Which AI engines does this work for?
We target the big players that are driving traffic. This primarily means Google’s AI Overviews (SGE), but also includes Bing Chat (Copilot), ChatGPT, Perplexity, and Claude. The principles of authority and clarity apply across the board.
Do I need to rewrite my entire website?
No, don’t panic. You won’t need to tear everything down. However, we might recommend overhauling your key service pages or your blog to be more direct and authoritative. It’s often about formatting and depth rather than starting from scratch.
How do you track results for this?
It’s a bit different from tracking traditional rankings. Since there isn’t always a “position 1,” we look at metrics like referral traffic from AI sources, brand mentions, and visibility in “zero-click” searches. We also monitor how often your brand is cited as a source in AI-generated answers.
My industry is quite nich. Does GEO apply to me?
Actually, niche industries often do best with GEO! AI loves specific, factual data. If you sell industrial widgets and you have the most detailed technical specs and datasheets online, the AI will love you for it. Being the niche expert is exactly what you want.
Can’t I just use AI to write my content for AI?
You have to be careful there. If you just churn out generic AI content, you’re creating an “echo chamber” with no unique value. To rank in GEO, you need unique insights, real human experience, and original data. Using AI to help draft is fine, but the expertise needs to come from you.
Is this just a fad?
We don’t think so. The biggest companies in the world (Google, Microsoft, Apple) are betting the house on this. The way people access information has fundamentally shifted from “searching” to “asking.” Getting your house in order now puts you miles ahead of the competitors who are burying their heads in the sand.
Will this stop people visiting my website?
There is a worry that if the AI gives the answer, nobody clicks. However, users who do click through after reading an AI summary are usually much more qualified—they’ve read the summary and now want the deep dive. It’s about quality traffic over quantity.