Generative Engine Optimisation Agency

For years, we’ve all been fighting for the “10 blue links” on Google’s first page. But the goalposts are moving. Now, when someone asks a question, AI engines are reading dozens of websites in a split second and synthesising a single, direct answer.

If your content isn’t set up for this, the AI will simply skip over you and quote your competitor instead. GEO is about ensuring your brand is the one being cited in that summary. It’s about moving from “searchable” to “referenceable.” We help you adapt your strategy so you’re not just visible, but you’re the primary source of information.

AI models are trained to look for authority. They don’t want waffle; they want facts, data, and genuine expertise. If your website is full of fluff, the AI will treat it like a dodgy rumour and ignore it.

We focus on boosting your E-E-A-T signals (Experience, Expertise, Authoritativeness, and Trustworthiness). We help you create content that is rich in data, backed by expert quotes, and structured in a way that screams credibility. We turn your site into the “grown-up in the room” that the AI relies on to build its answers.

People don’t talk to chatbots the way they type into a search bar. Instead of typing “plumber Stockport,” they ask, “Who is the most reliable plumber in Stockport for a boiler repair?”

This shift to “natural language” means your content needs to sound more human, too. We help you pivot your keyword strategy to target these longer, conversational queries. We structure your content to directly answer the specific questions your customers are asking, using a format that AI finds easy to digest and repeat.

At the end of the day, these AI engines are just very clever computer programs. They need structure to understand what they’re looking at. If your website’s backend is a dog’s dinner, the AI won’t struggle to read it—it will just leave.

We use advanced structured data (Schema markup) to label your content clearly. We effectively hand-feed the robots, telling them explicitly: “This is a price,” “This is a review,” “This is a service.” By making your site machine-readable, we increase the chances of your content being picked up and featured in those prime “AI Overview” spots.

It’s easy to feel a bit overwhelmed by all this new tech, but you don’t need to be a computer scientist to get it right—that’s our job.

At Platform81, we keep our finger on the pulse of all these updates so you don’t have to. We’re already testing and tweaking strategies to see what makes these generative engines tick. We’ll help you future-proof your digital presence, ensuring that whether your customer is using Google, Bing, or asking ChatGPT for a recommendation, your business is the one getting the nod.