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Google holds 74% of the entire search engine market, and with 50% of all website traffic coming from organic searches, it is vital for your website to position well in the rankings. After all, if Google can’t find your site, how will your customers?
On-Page SEO
On-Page SEO
On-Page SEO
Search engine optimisation (SEO) is the practice of improving both the quality and quantity of organic traffic to your website, while advancing your position in non-paid search engines. Done right, the results speak for themselves – high positioning, increased visibility and, crucially, a far better chance of a conversion or a sale.
Keeping up with SEO advances
SEO has been around for a long time, and as search engines become more advanced, and page one rankings more difficult to achieve, you need a solid SEO strategy that will ensure a quality website ranks at the top of search result pages.
At Platform81, we understand that truly effective search engine optimisation isn’t simply a case of stuffing as many keywords as possible into site content, or filling pages with backlinks.
As the technology search engines use to crawl sites becomes more sophisticated, so too do our strategies for keeping your site visible and credible in this highly competitive marketing landscape. In short, our experts will take you where you need to be in those all-important rankings.
Our holistic approach to SEO ensures your company will reach new audience segments, while bringing qualified leads to your website and above all, driving growth and traffic.
From strong optimisation to lead generation
Leads generated from effective SEO are 8 times more likely to become paying customers than those generated through traditional ad campaigns, and our bespoke SEO strategies start with robust on-page optimisation of your website.
On-page optimisation are all of the on-site techniques employed to ensure your webpages rank highly in the Search Engine Results’ pages (SERPs). Taking the time to develop your on-page SEO is always time well spent, and because there is no one-size-fits-all approach when it comes to good SEO practices, we work to deliver highly tailored and completely bespoke campaigns with your objectives front and centre.
Our SEO experts begin with an in-depth analysis of your business and the market sectors you operate in, so we can deliver a strategy that will work for you. We conduct a thorough keyword analysis to inform every element of our optimisation process – think of keywords as the glue that holds your entire on-page SEO strategy together.
From here, we assess the technical elements of your website from the words your customers see to the aspects only the search engine reads such as title tags, image tags and metadata.
Content is still king
Once we’ve ensured the technical foundation for your website is fully optimised, we will synthesize this with the content aspect of your on-page SEO. While technical optimisation is absolutely vital for effective SEO, it is the content that will bring users to your site organically.
People want relevant, interesting and informative content that fills a need, whether that is blogs, articles, web copy or infographics. By getting under the skin of your business, we will help create a host of engaging, high-quality content that is aligned with user search intent.
How can Platform81 help?
With our SEO know-how, we can help you create and maintain a well-optimised website that retains rankings and corners your market sector. Our SEO professionals will make sure you stay on top of the latest developments and ensure your site continues to deliver cost-effective conversions for years to come.
To find out more, contact a member of the Platform81 SEO team today.
Platform 81 provided us with an excellent service. From the start the communication was good, the team were knowledgeable, helpful and friendly and clearly keen to provide a solution that worked for us.