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Off-Page SEO

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While on-page SEO techniques cover all the elements directly under your control ‘on site’, off-page SEO is focused on all things that happen away from your website.

Off-Page SEO
Off-Page SEO
Off-Page SEO

Just as indiscriminately stuffing your website with keywords is bad practice for effective on-page SEO, there are certain practices that are best followed when it comes to your off-page strategy, too.

Our experts in off-page SEO understand the best ways to enable Google and other search engines to view your site as trustworthy and authoritative, and in turn increase the search engine ranking of your website.

Outreach

At Platform81, we know that quality always comes before quantity – a single, high-quality backlink from an authoritative, relevant site is worth ten or even a hundred low-quality, irrelevant links. This is where our comprehensive outreach campaigns come into play.

Outreach is a vital element of off-page SEO because it has the biggest impact on performance. This is why we take the time to understand your industry sector and work with you to identify the relevant market players in the form of bloggers, influencers, journalists, and wider industry publications; resulting in a bespoke outreach plan that effectively targets and engages with them.

Content

Then, our experienced content marketers will step in, and develop content that is newsworthy, informative, timely and, above all, relevant to your target segments – attracting those coveted links from desirable outlets to keep you visible in Google’s SERPs while bolstering your off-page SEO.

Great content and effective marketing are the keys to earning real, white hat links that directly translate into better rankings, build awareness of your brand and drive conversions and sales.

We understand that attracting the best links means creating content that is truly different, and this is precisely what we do. We develop the best and most authoritative forms of content in each target category – in short, we create the sort of content that people will want to link to.

Our comprehensive content campaigns also include reference content designed to generate passive links. By developing content containing compelling, evergreen information, we ensure that you can attract links for years to come after the publication date, meaning our bespoke campaigns offer long-term and sustainable results.

How can Platform81 help?

At Platform81, our dedicated SEO team boast extensive experience in developing bespoke and proven off-page SEO strategies that deliver concrete results, whilst complimenting your existing on-page SEO.

To find out more or to arrange an initial call, please contact a member of our SEO team here.

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